By Adam Flomenbaum At some point while watching Sling TV’s new commercials – perhaps when “Old TV,” personified by a schoolyard bike gang, comes to a customer’s house to warn of an overdue bill, or, when an installation technician gives a customer a wet willie – you will realize that your relationship with your cable provider is, at best, fractured. Sure, cable service providers offer hundreds of channels and DVR – but what if you don’t watch Bravo or MTV? What if you only watch ‘Better Call Saul’ and ‘Sunday Night Baseball’ live, and you watch everything else on Hulu and Netflix? Consumers are Read full story › Source: The Drum...
Read MoreBy John McCarthy A landlord is suing Airbnb after the bed and breakfast firm banned him after he allegedly accepted a ‘long massage’ from a tenant. The London High Court today (Wednesday 29 July) saw Mark Howell, 63, request an injunction be issued upon AirBnB to get his accommodation relisted on the app despite it banning him and informing 21 users who had pre-booked that he “violated their terms of service”. A complaint from a woman known to the court as Maria sparked Howell’s removal with AirBnB unwilling to share the why the ban was implemented. Howell shared that a “massage” was offered by Maria Read full story › Source: The Drum...
Read MoreBy Alison Millington To say the athletic category is competitive is an understatement. The likes of Nike, Adidas, Reebok and Under Armour have all launched campaigns this year in an effort to maintain their positions as top athletic brands, making New Balance’s ambition to take one of the top three spots a big one. However, New Balance believes that a change in approach to become more marketing rather than product-led will see it challenge the top sports brands globally. The strategy started with New Balance taking over as official kit supplier for Liverpool Football Club, launching its first soccer business under the New Balance Read full story › Source: Marketing Week...
Read MoreBy Natan Edelsburg Just a year ago Univision, “the leading media company serving Hispanic America,” was dominating on social media during the World Cup generating more chatter than rival ESPN. After an upfront presentation that highlighted digital the entertainment company is continuing to invest in social TV with two major announcements. In a partnership that’s the first of it’s kind for a TV network, Univision will be teaming up with Snapchat to “create unique Live Stories around Univision events, including sports and entertainment.” The first Story was created around the Gold Cup which took place on Sunday. During VidCon last Read full story › Source: The Drum...
Read MoreBy Minda Smiley Welcome to US Creative Department. Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well. It will give you, the reader, the chance to decide what is best. You can vote for the work you like best simply by clicking the ‘Like’ button under the work. The winner will be named The Drum’s ‘Ad of the Week’. Submit your vote before Wednesday August 5 to guarantee your vote has been counted. To submit work for future publication contact minda.smiley@thedrum.com. For voting updates and more follow Read full story › Source: The Drum...
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