Posts made in July, 2015

on Jul 29, 2015

By Jonathan Bacon Q: How can marketers use Pinterest to create brand advocates? Brands can participate on Pinterest by creating high-quality boards and pins that will help people find inspiration. Also, by including the ‘Pin it’ button on their website, brands enable pinners to easily save content to Pinterest where it can live and be discovered by other pinners who are searching for similar content. Each time someone pins an object, they’re saving it for themselves but they’re also sending a signal to other pinners of their love for that brand, essentially becoming a brand advocate. Q: How is Pinterest adding to its functionality to Read full story › Source: Marketing Week...

on Jul 29, 2015

By Ronan Shields The software giant today (29 July) made available a series of updates to its offering with Windows 10, in what amounts to a complete overhaul to its operating system, with a focus on a cross platform usability. This update includes: an entirely new web browser – Windows Edge – as well a voice control feature Cortana, among others. Windows 10 is essentially Microsoft updating itself for a cross-screen world, having conquered the desktop space, briefly succeeded in the console gaming arena, but ultimately failing in mobile (taking into account its calamitous purchase of handset manufacturer Nokia). However, it is the latter category Read full story › Source: The Drum...

on Jul 29, 2015

By Mark Ritson Irrespective of the exact date, it’s clear that marketing is now more than a century old. Age confers many advantages – not least acceptance. Thirty years on, I can still remember the look on my beloved English teacher’s face when I told him I was off to Lancaster University to study Marketing and not Oxbridge to read English. “Marketing!” he exclaimed with the horrified look one might use on being told of an intended career as a heroin dealer or African warlord. “Marketing!” Those days are thankfully over. But gentrifying marketing confers other risks. As our discipline ages and the concepts Read full story › Source: Marketing Week...

on Jul 29, 2015

By the drum The Drum’s Creative Out of Home Awards, which reward the best and most innovative work in OOH advertising in the UK, is now accepting entries for 2015. Now in its fourth year, the awards celebrate, recognise and reward those who make out of home work for their clients, both creatively and by delivering exceptional ROI. Judged by top names from Ogilvy & Mather, WRCS, TBWA, Starcom MediaVest Group London and more, categories cover all areas of OOH from traditional to digital and craft to campaigns. Jon Andrews, managing partner and head of innovation at Ogilvy & Mather detailed what he is Read full story › Source: The Drum...

on Jul 29, 2015

By Matt Boffey Each week, London Strategy Unit’s Matt Boffey reads one of the most influential books from the world of innovation, marketing or creativity so you don’t have to. In today’s digest, he tells us why he’s plucked out a dusty copy of Joseph Schumpeter 1939 tome Business Cycles. Because we’re living in an age of entrepreneurs that Schumpeter predicted way back in 1939. While Business Cycles praises the prescience of entrepreneurs that took silk stockings from royal luxuries to everyday commodities in three centuries, today’s tech is accelerating markets at a supercharged rate. In 20 years mobile phones have gone from playthings of Read full story › Source: The Drum...