Posts made in July, 2015

on Jul 29, 2015

By Rebecca Stewart Welcome all. Too busy to catch up on today’s latest media and marketing news? Don’t worry, we’ve done it for you. CBS has a “gamechanging” move lined up for Super Bowl 50, Twitter is going through a bit of a shake up following its earnings announcement and Oculus Rift’s first virtual reality movie has premiered. Scroll down to see today’s top headlines. [View the story “Here’s what you need to know…” on Storify] Read full story › Source: The Drum...

on Jul 29, 2015

By Sara McCorquodale If there’s one question every brand head should be continually asking themselves right now, it’s this: are we shareable? Because being successful isn’t just about creating a pleasant shopping experience or a beautiful product. It’s about designing a shopping experience so exquisite, it inspires every customer’s inner show off. A product so wonderful, shoppers instinctively know it will garner thousands of likes, retweets, Snapchats and maybe even Periscopes. So ask yourself now, is your brand shareable? If you can answer yes to the following four questions, hurrah! You are a social, digital dream. If the word no is a bit more frequent, Read full story › Source: The Drum...

on Jul 29, 2015

By John Glenday DDB Singapore, Sapient Nitro & OgilvyOne Worldwide Vietnam have been named as the final winners of the Cannes Chimera Challenge which called for the development of a one-time brand activation to draw public attention of Global Citizen, a platform aimed at engaging the public in health and development issues. The winning teams hailed from Vietnam, the UK and Singapore with SapientNitro flying the flag for Britain with ‘We are Close’, a Facebook quiz that gives Facebook users an indication of the probable migration path of their ancestors. They were joined on the winner’s podium by DDB Singapore with ‘Sign Up Is Power’ Read full story › Source: The Drum...

on Jul 29, 2015

By Stephen Lepitak A competition to find the smartest person working within the UK’s media agency sector has begun, organised by Dennis Publishing’s recently launched fact-based website, Mental_Floss. The Smartest in Media competition will aim to identify the most knowledgeable person working at a media agency over a four-week period through a UK-wide tour. An online leaderboard will be updated and shared on a weekly basis to allow all participants the opportunity to monitor the progress of the competition that will see the winner pick up £500 of vouchers. Simon Brew, editor of mental_floss UK, explained that the title focused on Read full story › Source: The Drum...

on Jul 29, 2015

By Stephen Lepitak A competition to find the smartest person working within the UK’s media agency sector has begun, organised by Dennis Publishing’s recently launched fact-based website, Mental_Floss. The Smartest in Media competition will aim to identify the most knowledgeable person working at a media agency over a four-week period through a UK-wide tour. An online leaderboard will be updated and shared on a weekly basis to allow all participants the opportunity to monitor the progress of the competition that will see the winner pick up £500 of vouchers. Simon Brew, editor of mental_floss UK, explained that the title focused on Read full story › Source: The Drum...