Posts made in July, 2015

on Jul 29, 2015

By Sarah Vizard Currently CFO Anthony Noto is in charge of marketing. However speaking on a conference call following its Q2 results announcement, he said Twitter still has a “marketing issue” in that people don’t understand Twitter or how to use it. With that issue in mind, he said Twitter is currently talking to a number of “quality candidates” about the role. Twitter is also prepping the launch of its first integrated marketing campaign tp promote “Project Lightning”, a service it plans to launch in the autumn that curates tweets around live events. The marketing push comes as Twitter said its “low level of penetration” Read full story › Source: Marketing Week...

on Jul 29, 2015

By Thomas Hobbs Lafley, who will be moved upstairs into an executive chairman role to lead the board of directors, will continue to provide advice to Taylor. Taylor joined the FMCG giant back in 1980 and has helped to build core brands in areas such as home care and family care – two areas he has led to consistent double-digit profit growth, according to P&G. He also has vast international experience having led P&G’s interests in regions such as North America, Europe and Asia. Lafley, who originally served as P&G boss between 2000 and 2009, was brought back to lead the business in May 2013 Read full story › Source: Marketing Week...

on Jul 29, 2015

By John Glenday Disneyland Paris has been scrambling to protect its image amongst British and German holidaymakers after a European Commission report found it had been overcharging visitors from outwith France by as much as 40 per cent. Officials found that French visitors were being charged just £954 for a premium package that was being flogged for £1,325 in Britain and an eye-watering £1,734 in Germany, discrepancies which Disneyland Paris attributes to booking patterns and holidays in local markets. Digesting the findings Elzbieta Bienkowska, EU commissioner for the single market, said: “It is time to get to the bottom of this. I am interested in Read full story › Source: The Drum...

on Jul 29, 2015

By John Glenday X-Factor announcer Peter Dickson has announced he is to quit the musical talent contest he has voiced since its inception in 2004. Announcing his move on Twitter Dickson tweeted to his fans: “After the best 11 years with the X Factor, it’s time for me to check out and cut loose.” After the best 11 years with the X Factor, it’s time for me to check out and cut loose. — Peter Dickson (@peterdickson) July 28, 2015 Whilst few would give him a second glance on the street, Dickson has amassed a raft of high profile roles Read full story › Source: The Drum...

on Jul 29, 2015

By John Glenday A married BBC presenter has called on disgraced peer Lord Sewel to issue a formal retraction of claims he made during a drug fuelled romp with prostitutes that he’d slept with her. Covert footage obtained by The Sun showed the former deputy speaker of the House of Lords boast that he’d once ‘f***ed’ the presenter ‘in the attic’, adding: “She was very young and it was very pleasant.” The unnamed presenter ‘categorically’ denied the claims when contacted by The Times, saying: “I would like a retraction from Lord Sewel,” continuing. “This is a categorical denial. I do not want to say anything Read full story › Source: The Drum...