Posts made in July, 2015

on Jul 29, 2015

By Seb Joseph The brand, which currently owns 5.2 per cent of the mobile market share, yesterday (28 July) introduced a suite of new products including the Moto G third generation and two new versions of its Moto X in a bid to compete at both the low and high end of the smartphone market. Central to this is the brand’s current ‘Choose Choice’ messaging, which launched last year. However a stronger emphasis will be placed on defining a new relationship between consumers and their mobile devices with the idea of making technology “more human”, according to Motorola brand marketing director Barry Smyth. Read full story › Source: The Drum...

on Jul 29, 2015

By John Glenday The newest dating app on the block is seeking to differentiate itself from competitors by pairing up lonely travellers for holiday excursions whilst still at the planning stage. Existing dating apps such as Tinder and Plenty of Fish already allow would be Romeo & Juliets to track each other down using GPS, but Miss Travel aims to go one step further by allowing those daring enough to organise and book a holiday with a total stranger. Men must stump up a membership fee to join but women can sign up for nothing, suggesting where the bulk of demand lies, after which users Read full story › Source: The Drum...

on Jul 29, 2015

By John Glenday Amazon is hoping its putative drone delivery arm can finally take off by floating the idea of carving up our skies into designated ‘drone zones’ to give it the space it needs to operate a fleet of the unmanned vehicles. Executives propose to designate areas of low altitude airspace below 500ft for this purpose, by salami slicing different altitudes for use by different drone and unmanned vehicle operators. This would see skies up to 200ft given over to low velocity, local traffic whilst air from 200 to 400ft would be reserved for high speed deliveries over greater distances. Beyond that a buffer Read full story › Source: The Drum...

on Jul 29, 2015

By Natalie Mortimer The advert, starring Carol Smiley, showed the presenter in discussion with Dr Lisa Ackerley, who was described as an expert in household hygiene. It demonstarted the amount of dirt that would build up in a dishwasher if the cleaning product was not used, and claimed that the machine would be less effective at cleaning a load. One viewer felt the complaints were exaggerated and misleading. RB said the dishwasher cleaner was a two-part product with a unique dual-action formula which, when used regularly, removed grease and limescale build-up from the vital parts of the dishwasher. They said they had provided Read full story › Source: The Drum...

on Jul 29, 2015

By Natalie Mortimer Lastminute.com is in hot water after it was found to be advertising “misleading” savings claims on its website. Search results on the online travel site featured the claims “save 38 percent. Total stay £190.00 £118.50”; the “£190.00” was struck out. Text continued “Based on Standard Non-Smoking Double Room Only”. One consumer, who understood £190 was the cost of a superior room, alerted the Advertising Standards Authority (ASA) and questioned whether the savings claim for the standard room could be substantiated. Lastminute.com said hotels featured on its site provided them with their own price for the relevant room-type for the day in question Read full story › Source: The Drum...