Posts made in July, 2015

on Jul 29, 2015

By Stephen Lepitak A warning on the development of artificial intelligence (AI) through an open letter signed by Apple founder by Steve Wozniac, Tesla chief Elon Musk, linguist Noam Chomsky and scientist Steven Hawking has been echoed by PHD’s worldwide strategy and planning director. A group of 1,000 robotic experts signed the open letter in a call to ban all killer robots that were developed with AI included, such as drones that featured built-in weaponry. “If any major military power pushes ahead with AI weapon development, a global arms race is virtually inevitable,” stated the letter. “Unlike nuclear weapons, they require no Read full story › Source: The Drum...

on Jul 29, 2015

By Seb Joseph A growing advertiser base, an increase in ad engagement and the arrival of new ad products reflect “good progress in monetisation”, said Twitter’s interim chief executive Jack Dorsey, who replaced Dick Costolo last month. However, the site is at risk of driving away users with a slew of ads if new users do not temper its ad growth. International ad revenue and US advertising revenue were up an impressive 75 per cent and 57 per cent in the quarter, while Twitter’s core users grew less than one per cent. It’s an “unacceptable” predicament for Twitter to be in, added Dorsey on Read full story › Source: The Drum...

on Jul 28, 2015

By Stephen Lepitak Procter & Gamble has announced that David S. Taylor will succeed president and chief executive (CEO) A.G. Lafley from November. Lafley will step down to become executive chairman and will lead the board of directors of Procter & Gamble going forward. Jim McNerney, lead director of P&G’s Board, said, “We thank A.G. for returning as CEO to lead P&G’s transformation. The Company is now organized into four industry-based sectors with a focused portfolio of 10 categories and 65 brands that play to P&G’s strengths. Productivity results are strong and sustainable. Stronger category business and product innovation plans are in place. Now Read full story › Source: The Drum...

on Jul 28, 2015

By Thomas Hobbs Motorola is releasing two new iterations of its premium Moto X smartphone series as it aims to undercut the latest Samsung Galaxy and iPhone devices with similar spec handsets at lower prices. The first, the X Play, will launch in August with a price of £299. The smartphone boasts a 5.5 inch screen, a two-day battery life – which Motorola claims is the “most durable smartphone batter ever created” and 50% quicker on charges than Samsung and Apple’s latest iterations – and a 21-mega pixel camera. The second, the X Style (£359), will launch in September and boasts a bigger 5.7 inch Read full story › Source: Marketing Week...

on Jul 28, 2015

By Direct Marketing News The email intelligence provider launches a data service built on insights derived from two million inboxes. Read full story › Source: DM News...