By Direct Marketing News The email intelligence provider launches a data service built on insights derived from two million inboxes. Read full story › Source: DM News...
Read MoreBy John McCarthy Mocking the tone and content of Vice’s award winning video reports, Edge will feature a series of episodes each clocking in at under four minutes each. From 3 August, Onion Studio’s in-house team will launch the first video content developed by the department taking a swing at the edgy news brand. George Zwierzynski Jr, vice president of production at The Onion told the Hollywood Reporter: “Vice is wrought with a distinct self-confidence, which of course gets our writers salivating. “The Onion team is highly competitive when it comes to other companies and publishers, so it’s only natural we would take a stab Read full story › Source: The Drum...
Read MoreBy John Reid We hear it every week. Clients are squeezing us too hard. There’s no way to make money as a small/medium/large agency. The whole business is either going up in smoke and/or the sky is falling over Madison Avenue. But advertising’s always been this way. Changing, that is. For years, we’ve seen our clients try to get more marketing done for less. For awhile, that meant consolidation. Then it meant developing rosters of agencies so they could work with the best in an expanding array of marketing disciplines. All the while, clients placed less value on long-term relationships. Well, so what? These trends Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Ebay Now becomes eBay Then, as the online marketplace decides immediate delivery does not work in its business plan. Read full story › Source: DM News...
Read MoreBy Direct Marketing News Ebay Now becomes eBay Then, as the online marketplace decides immediate delivery does not work in its business plan. Read full story › Source: DM News...
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