By Staff Writer We’ve had Dave’s Epic Strut… now here’s Colin’s Epic Booty Shake. What could have been an example of the law of diminishing returns is in fact a triumph as a burly builder embraces his inner pole dancer and uses the construction site he’s working in as his own personal stage. To Liberty X’s ‘Just A Little Bit’ he sashays around with a smouldering stare and suggestive pout, earning the slack-jawed attention of workers in a nearby office block and shamelessly demonstrating how sexy he feels to have saved so much dosh through moneysupermarket.com. Credits Agency: MotherFilm Production: Biscuit FilmworksDirector: Noam MurroProducer: Andrew DenyerExecutive Read full story › Source: The Drum...
Read MoreBy Alison Millington In its half-year results, Domino’s e-commerce sales were up by 24.4% in the UK, while its app now accounts for the majority (52.4%) of its internet sales. The pizza brand credited its focus on e-commerce investment for the success. CEO David Wild said the tech focus had made it easier for customers to place orders. Perhaps unsurprisingly that meant they ordered more often. “Our success in the UK is a result of the investment we have made in market leading e-commerce initiatives. Our app has now been downloaded over 10 million times and our app sales have overtaken desktop sales for the Read full story › Source: Marketing Week...
Read MoreBy Ronan Shields WPP’s Kantar Media has announced it has invested in digital media and planning services provider BIScience, as the wider holding group bolsters its big data and programmatic media buying capabilities. The exact amount of the investment was not publicly disclosed, although the investment means BiScience – provider of AdClarity, a cross-channel media intelligence tool that lets advertisers plan and optimise their media plans – clients can benefit from insights on competitors in the programmatic advertising industry. These include: share of voice (advertiser, publisher, campaign, creative, and mediator); impressions and ad spend; unique publisher audience and traffic data; aggregated RTB rates; plus ad Read full story › Source: The Drum...
Read MoreBy John McCarthy Marking the most common apps to be used first and last on mobiles each day in addition to the categories which have the most loyal users, the research built a greater idea of the mobile landscape in the US. Most commonly, mobile users would access social networks such as Facebook and Twitter when they wake up. This was followed by games, entertainment and news apps. On the other hand, the last app most users will use in the evening sits in the entertainment bracket, followed by social media, games and news. Despite coming fourth in the evening and morning periods, news and information Read full story › Source: The Drum...
Read MoreBy Michael Feeley Following a successful collaboration last summer, the RAC has appointed Coup Media to manage social media activity around this year’s #RACRoadtrip competition. The competition is looking to build on the 1,500+ user generated images from last year which fed into the RAC’s wider advertising activity, including being featured in the brand’s TV advertising. Last year’s campaign also generated a total of 10.4 million impressions on Facebook alone. The competition app allows users to upload and share images via Facebook, Twitter and Instagram, using the #RACRoadTrip hastag. Tracking each like and share from the users images, Coup Media will be able to track Read full story › Source: The Drum...
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