Posts made in July, 2015

on Jul 28, 2015

By John McCarthy First spotted by the Scotsman, the digital displays were promoting an England Rugby event on 9 September featuring performances from boyband Take That. O2 said the ads were erected in Scotland by mistake with many onlookers surprised that the ‘auld enemy’ was advertising north of the border. O2 added that the digital executions will be replaced with alternative marketing material. An 02 spokeswoman said: “We made a mistake. ‘The Wear the Rose’ poster is intended only for sites in England. We’re taking it down as soon as we can and replacing it with another element of our Priority campaign.” Earlier this Read full story › Source: The Drum...

on Jul 28, 2015

By Mindi Chahal At midnight tonight (29 July) Microsoft will release Windows 10, its new operating system. It includes a new browser Windows Edge, universal apps that run across devices including phones, PCs and Xbox, and the wider availability of voice command tool Cortana – among other key revamps and upgrades. An accompanying ad titled “The future starts now” shows how children won’t need to “remember passwords” or “obsess about security” because they will grow up with Windows 10. It is evidence of a move toward emotive advertising for the tech company and a move away from “falling in love with its own stuff”, according Read full story › Source: Marketing Week...

on Jul 28, 2015

By Rebecca Stewart French DJ and musician Jérôme Echenoz has earned Citroën a place in The Drum’s Shazam chart. The English language remix of his track ‘Le Chrome et Le Coton’ features in the automaker’s new ad for its DS3 1955 model. The campaign aims to showcase the rarity of the limited edition range through the story of a singing couple, who are destined to never cross paths despite being in sync with one another. Taking eighth place is ITV with ‘Black’ by Danger Mouse, Daniele Luppi and Norah Jones, which appears in a teaser trailer for Yorkshire soap Emmerdale. And Boohoo’s summer spot enters at Read full story › Source: The Drum...

on Jul 28, 2015

By John McCarthy The Twitter account of Iranian supreme leader Ayatollah Ali Khamenei has posted a provocative image seemingly showing president Barack Obama holding a gun against his own head. The silhouette has a US flag lapel and in the context of the threat, presumably representing POTUS, deals a blow after the nations reached a landmark agreement on the Middle Eastern nation’s nuclear production. The tweet, sent during the weekend, sparked polarised debate on US and Iranian foreign policy. US president has said he could knock out Iran’s military. We welcome no war, nor do we initiate any war, but.. <a target=_blank Read full story › Source: The Drum...

on Jul 28, 2015

By Natan Edelsburg For the second month in a row Found Remote is providing the top then shows from the previous month on Hulu and Netflix thanks to our analytics partner SimilarWeb. As The Daily Show with Jon Stewart comes to a finale next months fans are already ramping up their addiction to Stewart by binging him on Hulu bringing him to the top of the chart. Here are the charts and insights on the past month. Not surprisingly Orange is The New Black topped Netflix as the third season premiered last month. Hulu: (Hulu’s Top 10 shows in June 2015 represented 5.12% Read full story › Source: The Drum...