Posts made in July, 2015

on Jul 28, 2015

By Natan Edelsburg Tumblr has been as important to television as the more often discussed Facebook and Twitter. Fan communities have flourished with shows like Game of Thrones and Dr. Who. Most recently Tumblr TV has made it easier to experience GIFs in a TV-like format. Tumblr’s lead TV partnerships person Sima Sistani recently left the company and joined Meerkat. In her absence Emilie Lara has continued pursuing important TV and media partnerships including a recent success with Entertainment Weekly at Comic-Con. Additionally Tumblr’s expertise in television has grown even stronger with Don Steele joining the Read full story › Source: The Drum...

on Jul 28, 2015

By Natalie Mortimer The objectives were to increase brand awareness of WWF in key parts of the world and to take its conservation work to a younger audience. Although fundraising was “very much front and centre” in the messaging, WWF viewed it as “an innovation-based campaign” that tested out fundraising on the social platform for the first time. Speaking on a webinar hosted by Hootsuite, Adrian Cockle, digital innovation manager at WWF International, said the campaign, which saw the charity swap out its panda logo for an emoji panda caused “some controversy” inside WWF, but the team was keen to push through to create Read full story › Source: The Drum...

on Jul 28, 2015

By John McCarthy A British shopper has forced a change in Topshop’s use of “ridiculous” tall and skinny mannequins after she shared her distaste of the practise on the brand’s Facebook page. Sharing an image of a mannequin at the brand’s Bristol store, Laura Berry said she was “calling out Topshop” for its “lack of concern for a generation of extremely body conscious youth”. In a lengthy Facebook complaint she said: “As you are aware, the year is 2015. A time when I like to believe we are conscious of the harsh unrealities often imposed on us by the fashion industry (the 90’s is famous Read full story › Source: The Drum...

on Jul 28, 2015

By John McCarthy Bugaboo has sparked an online debate after it shared an image of its new Bugaboo Runner, a buggy designed for mothers who enjoy running with their kids at high-speed. Ads shared on the firm’s social media channels unveiled a super-fit model in a bikini jogging at the wheel of the $800 Bugaboo stroller, invoking a fair level of mockery. Featuring model and mum Ymre Stikema, the image was accompany by text asserting she “stays fit and healthy with the Bugaboo Runner”. See how model and mum Ymre Stiekema stays fit and healthy Read full story › Source: The Drum...

on Jul 28, 2015

By Rebecca Stewart Welcome all. Too busy to catch up on today’s latest media and marketing news? Don’t worry, we’ve done it for you. Vice has created a promo for its female-dedicated channel Broadly, New York magazine used social media to make its Bill Cosby piece availble for readers following a hack and Disney is allegedly considering an ESPN sale. Scroll down to see today’s top headlines. [View the story “Here’s what you need to know…” on Storify] Read full story › Source: The Drum...