Posts made in July, 2015

on Jul 28, 2015

By Direct Marketing News And search declines on the American Customer Satisfaction Index as it struggles with mobile optimization. Read full story › Source: DM News...

on Jul 28, 2015

By Direct Marketing News Marketers, be aware: 89% of adults check their smartphones at least several times per day. Read full story › Source: DM News...

on Jul 28, 2015

By Sarah Vizard The latest grocery share figures from Kantar Worldpanel for the 12 weeks ending 19 July show Sainsbury’s market share at 16.5%, edging it ahead of Asda at 16.4%. While sales at Sainsbury’s fell by 0.3% compared to a year ago, Asda saw a bigger decline at 2.7%, making it once again the worst performer of the “big four” supermarkets. Asda has been the second largest supermarket since 2003 although it is usually overtaken by Sainsbury’s over the Christmas period when shoppers traditionally trade up. This marks the first time in 12 years Sainsbury’s has pipped Asda to the number two spot Read full story › Source: Marketing Week...

on Jul 28, 2015

By Jennifer Faull Consumer habits are changing at an unprecedented rate and advancements in technology are coming ever faster. E-commerce and m-commerce are the channels of choice today, but what’s in store for tomorrow? S-commerce (shopping through social networks) is firmly on the horizon, and we could see the rise of v-commerce with virtual reality. Those best placed to navigate the future are experimenting now, and nowhere is it better to take inspiration from than startups. “Startups have become ‘agile adaptors’: not only can they can see a problem and fix it straight away, but a lack of shareholders also means they’re great at Read full story › Source: The Drum...

on Jul 28, 2015

By John Glenday ITV has posted a healthy 25 per cent surge in profits to £391m over the first half of 2015 despite a corresponding four per cent drop in the number of people watching its programmes over the same period. Driven by the performance of hit shows such as X-Factor and Downton Abbey, the broadcaster increased total revenues by 11 per cent year on year to £1.36bn, driven by a strong performance at ITV Studios where revenues rose 23 per cent to £496m. Ad revenues were also healthy, rising six per cent for the nine months to the end of September following a five Read full story › Source: The Drum...