Posts made in July, 2015

on Jul 28, 2015

By Business Insider Words by James Cook, Business Insider Deliveroo, the London meal delivery startup that works with restaurants across Europe, has announced that it has raised $70 million in new funding. The Series C funding round was led by Greenoaks Capital and Index Ventures, and Deliveroo’s existing investors Accel Partners and Hoxton Ventures also participated. Deliveroo lets customers order food from participating restaurants, and the food is brought to their door. Even if a restaurant doesn’t do takeaway food, it can easily partner with Deliveroo to start an online takeaway business. The company gives restaurants a tablet and bluetooth printer, and that’s all they need to Read full story › Source: The Drum...

on Jul 28, 2015

By Natalie Mortimer Ad spend in the UK has hit a record high, rising 8.2 per cent to over £4.7bn in the first quarter of 2015, and is set to outpace the rest of Europe this year and next. The figures, released today (28 July) by the Advertising Association/Warc defied concerns from some media observers that Europe’s economic uncertainty would see advertisers tighten purse strings. Spend on what the report deemed traditional display advertising, including television, radio and outdoor, spurred the record growth, rising 11.5 per cent to hit £1.2bn in the quarter. Display advertising also enjoyed a particularly strong quarter, growing 8.5 per cent Read full story › Source: The Drum...

on Jul 28, 2015

By John Glenday He may no longer be a Top Gear presenter but Jeremy Clarkson’s tumultuous time in the hot seat continues to reverberate, with the current focus of attention being use of the word ‘pikey’ on the show. Unlike past offences, this time round Clarkson has been let off the hook by Ofcom for using the word ‘pikey’ on one episode of the show after it ruled the term did not breach broadcasting rules. Members of Britain’s traveller community had criticised the use of a sign daubed with the words ‘Pikey’s Peak’ on the show, pointing out that pikey was an ‘offensive and derogatory Read full story › Source: The Drum...

on Jul 28, 2015

By Gillian West A marketing team that doesn’t use social media is “probably not a very good marketing team” according to Bauer Media’s newly appointed head of social Akhil Suchak, who believes social media has the power to magnify and enhance traditional advertising exponentially. Joining Bauer Media from MTV UK, Suchak – a judge at this year’s Social Buzz Awards – explained to The Drum if you look at social media as CRM “it’s all about servicing your fans with relevant content that they desire and will engage with, loyalty comes from being a trusted source and giving back to the community via exclusive Read full story › Source: The Drum...

on Jul 28, 2015

By John Glenday Government ministers are throwing their weight behind the ‘iRights campaign’ backed by industry and charities which would give anyone over the age of 18 the right to amend or delete embarrassing digital content from their past. This has seen ministers at the department for culture, media and sport publicly endorse a cross-party campaign that would force social media firms such as Facebook and Twitter to adopt the new standard voluntarily. There are currently no plans to introduce a law obligating technology companies to comply. A report published on behalf of the campaign noted: “It is essential that there is an easily accessible route Read full story › Source: The Drum...