Posts made in July, 2015

on Jul 31, 2015

By Tony Connelly Mubaloo’s CEO Mark Mason has announced that he is stepping down from his role as chief executive of the mobile consultancy and enterprise app developer. After six years as CEO, Mason will now act as the company’s chairman while Sarah Weller and Gemma Coles have been named as joint-managing directors and appointed to its board of directors. Mason said that the reason behind his decision to step back was because his “commitments outside of Mubaloo have increased”, including becoming non-exec director for Business West, Governor of University West of England, executive chairman of ForrestBrown and chairman of The South West Leadership Group Read full story › Source: The Drum...

on Jul 31, 2015

By Alison Millington The London-based company, founded in 2012 by Timo Schmidt and James Carter, uses seasonal produce and ethically-sourced ingredients to offer consumers up to four delivered and recyclable recipe boxes per week, chosen from a weekly menu. It was created in response to the trend of people not cooking as much at home and relying on fast food and takeaways, according to newly appointed CMO Mark Newton. He adds that the brand is “growing incredibly fast”, already seeing 500% growth so far this year. “For most people, trying to plan recipes and getting the right ingredients is labour intensive,” he said. “We wanted Read full story › Source: Marketing Week...

on Jul 31, 2015

By Tom Ollerton and Alastair Cole On the same day in 2011 that we recorded this week’s Innovation Ramble, Amy Winehouse died from complications between her eating disorder, complex drug and alcohol addictions. In a world of reality TV, X-Factor wannabes and pastiche boybands, Winehouse was a fascinating rock-and-roller who let the pressures of fame and dependencies cut short what could have been a cracking career. It wasn’t just Winehouse who liked a taste of the darkside, Hitler and Churchill were both regular methamphetamine users. This week the podcast looks into the science and psychology of addiction and how innovation is trying to combat it. One such Read full story › Source: The Drum...

on Jul 31, 2015

By Gillian West British fashion brand Hobbs has appointed Droga5 for a creative push spanning strategy, in-store activity and customer loyalty activations. The appointment sees Droga5 named the brand’s global creative agency and charged with implementing a creative platform for Hobbs that integrates its global brand communications, ultimately expanding to a larger campaign in 2016. “Droga5 brought an unparalleled level of insight into our consumer, as well as instinctively getting our brand,” commented Meg Lustman, chief executive officer at Hobbs. “We are excited to be partnering with them.” Tamson Djaba, senior strategist at Droga5, added: “We are excited to be working with this Read full story › Source: The Drum...

on Jul 31, 2015

By Rebecca Stewart Our brand of the day is the Winter Olympics. Beijing has been selected to host the next tournament in 2022, pipping Kazakhstan’s Almaty to the post. The International Olympic Committee (IOC) said that China’s capital was awarded the Games because it fitted the tournament’s new agenda for a “stronger focus on sustainability, legacy, and transparency”. Read full story › Source: The Drum...