By Nicholas Gill You can say it’s all about fashion and trends and everything comes around again. And again. But I blame the gorilla. It’s his fault. Sitting behind the drum kit waiting patiently until erupting with madness and glee and yes, ‘joy’, to thrash them to death alongside Phil Collins’ In The Air Tonight’. It’s his fault. He answered the one line brief,’show me how I feel when I eat Cadbury’s chocolate’ by resorting to an iconic 80s music track and going batshit mental on the drums. The 80s: big hair, big shoulder pads, big news, big everything. Especially big ‘choons’. And now the people Read full story › Source: The Drum...
Read MoreBy John Glenday Psychologists working on a battery of psychometric tests to determine a person’s Imagination Quotient, their ability to think outside the box, are to put their ideas into a new smartphone app which, they say, could give struggling artists and musicians a crucial jolt of inspiration. The ability to think about things that are not present and conceive of ideas not thought of previously are key skills in the burgeoning creative sphere but have until now gone overlooked as people focus on enhancing other aspects of the mind such as memory. Now psychologists at the University of London believe they have cracked the Read full story › Source: The Drum...
Read MoreBy Justin Kirby As Somethin’ Else’s MD Steve Ackerman points out, it’s worth noting that BC&E is a relatively new category with a smaller pool from which cream can rise to the top: “With anything new the quality threshold can move very quickly, but it can mean that you’re starting at a lower place initially when compared to other more established categories like TV, Print and Outdoor advertising.” Interestingly, Somethin’ Else describe themselves as a hybrid of ad agency and production company, which provides a glimpse of not only the different perspectives that come to the category judging table, but also the evolution of Read full story › Source: The Drum...
Read MoreBy Jennifer Faull ISBA’s director of media and advertising, Bob Wotton, has responded to the debate surrounding the future of the BBC, saying the introduction of advertising could hurt the industry in the long term. Wotton’s comments came following a recent poll conducted by ad-tech firm TubeMogul, which suggested as many as 60 per cent of Brits could be open to an ad-funded BBC. Published ahead of the BBC’s most comprehensive review of its funding-model, statistics such as this will inevitably pique the interest of advertisers. However, Wotton warned that while “quite a few would love to share the National Lottery access of Read full story › Source: The Drum...
Read MoreBy John Glenday Online auction house eBay is to discontinue its trial same-day delivery service eBay Now by the end of the week after coming to the realisation that immediacy is not a key concern for much of its customer base and a major headache for many of its sellers. Launched in 2012 following eBay’s $75m acquisition of Milo, the pilot service was available to consumers in New York, Chicago, Dallas and parts of San Francisco but failed to take-off in the same way that it has for perishable goods such as groceries. With most people happy to wait a day or two to receive Read full story › Source: The Drum...
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