Posts made in July, 2015

on Jul 28, 2015

By Michael Feeley Robert May hasn’t always worked in the online retail sector. After graduating from Edinburgh University in 1996, he joined Camelot, the UK’s National Lottery operator, where he spent the next 14 years in a variety of marketing roles. He recalls: “The beauty of working for a smaller company like Camelot was that, if you put your hand up and were keen, you were given the chance to work in different areas.” As a result, May took on a succession of posts that saw him launch the National Lottery online and on mobile, establish Camelot’s scratchcard and Euromillions offerings, and play a key Read full story › Source: The Drum...

on Jul 28, 2015

By Staff Writer It’s been exactly one month since the dust settled on Cannes Lions 2015. Here, Phil Thomas, chief exectuive of Lions Festivals offers some insider tips for agencies planning to enter their work next year. How do you select the juries? We take each entry category and look at countries we feel should be represented based on which have won awards over the past three years. We aim to have a balance of holding companies, networks and independents. At end of the process, we have a matrix that we can refer back to and monitor regularity and quality. What the best way to get Read full story › Source: The Drum...

on Jul 28, 2015

By Jennifer Faull The business is getting closer to naming its first e-commerce agency, which would mark a significant development in its wider efforts to unearth sustainable revenues from online media. The Drum understands three agencies have already been whittled down by Diageo, with DigitasLBi, Fullsix and Lowe Profero making the final cut. Diageo wants the agencies to come up with a strategy that widens online revenues from gifting, an area it has been testing since 2013 when it launched a site for its luxury brands. A decision on the winning strategy is expected later this week. The search for an agency of Read full story › Source: The Drum...

on Jul 28, 2015

By Natalie Mortimer The first stage of the activity kicked off this month at EDC Festival where Pepsi Max and Jones alongside celebrity stylist Alexis Knox pulled off the One Hour Entourage stunt which saw the team offer a VIP ‘entourage’ experience to festival goers each hour. The Pepsi Max Entourage team gave revellers a full VIP style transformation and access onto a private viewing platform, as well as a butler, a party girl, security, a digital manager and a photographer– who all assisted in providing whatever festival goers requested. Commenting on the experience, Jones said: “Giving people fun and unexpected experiences Read full story › Source: The Drum...

on Jul 28, 2015

By Seb Joseph The sportswear maker argues that if brands channel their social media activations around events close to their stores then it’s easier to see whether their posts are driving sales. It’s a somewhat straightforward solution to a complicated issue and can only really work if like Reebok has a calendar of events throughout the year. “Tracking the value of social media becomes easier as we align our events and everything we do through digital around a retail proximity,” explained Reebok’s general manager for Western Europe Chris Froio. “Say we had a Spartan Race in Madrid and then we can target back to Read full story › Source: The Drum...