By Direct Marketing News Jacen Spring wanted to find unprofitable customers and try to bring them out of the red, and “fire” the costly customers. Coastal Construction, although a big spender, was a continuous drain on services and support. She debated how best to tell the CEO and Coastal’s account rep her plan. Read full story › Source: DM News...
Read MoreBy Direct Marketing News Some quick info to keep you up-to-date, including the number of marketing emails sent in Q1 2015 that were responsive. Read full story › Source: DM News...
Read MoreBy Direct Marketing News Here, a look at a typical day—if there is such a thing—in the life of a marketing-centric editor. Read full story › Source: DM News...
Read MoreBy Sarah Vizard The study found that spend grew by 8.2% in the first quarter to reach £4.71bn, boosted by mobile which saw growth of 50.9%. The figures caused Warc to up its growth predictions for the year to 6.2% with the Rugby World Cup and advances in digital outdoor advertising expected to boost ad revenues in the latter part of the year. Continued strong growth is expected through 2016, with the UK set to ad spend increase at the third highest rate of any global market, behind only China and India. The spending boost comes despite economic concerns particularly due to the crisis in Read full story › Source: Marketing Week...
Read MoreBy Kimberlee Van Der Wall Influencers, or more specifically, internet celebrities with large followings, are in high demand and for good reason. They bring a loyal fan base to every project they work on and their keen sense of creativity to jolt new life into a brand. Found Remote recently interviewed artist Mike Perry, an influencer whose work has been featured on Comedy Central’s hit show “Broad City,” at an MRY panel during Social Media Day. Perry was carving out his own path in the art world for several years and has had the opportunity to collaborate with big brands such as Apple Read full story › Source: The Drum...
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