Posts made in July, 2015

on Jul 27, 2015

By Minda Smiley Online radio service Pandora has officially launched its ‘Sponsored Listening’ feature for advertisers that gives listeners an hour of ad-free music once they engage with a brand’s video or interactive media for at least 15 seconds. According to Pandora, the tool resulted in a 12 per cent increase in brand awareness and 30 per cent lift in purchase intent for advertisers during its beta testing period. Land Rover was one of the brands who tested the ad format, with a 360 degree video that showcased different views of a car driving through sand. Brands including Yuengling, Gatorade, and Corona Extra have signed on Read full story › Source: The Drum...

on Jul 27, 2015

By Alison Millington The campaign will be promoted through outdoor, PR and sampling activity as well as a “heavyweight” digital campaign that includes banner ads, YouTube pre-roll and social media activation. Created in-house, the marketing push is an effort to promote the “natural hydration” that the new product offers “after the gym or when you’re feeling a bit hungover”, according to the brand. Coconut water is low in calories, fat free and a source of natural electrolytes. It is also a move to “drive category trial” according to Helen Pomphrey, Innocent’s UK marketing director, who said that sampling is crucial for the brand, which tastes Read full story › Source: Marketing Week...

on Jul 27, 2015

By Thomas Hobbs The first-generation Blackphone [co-founded by the man who pioneered PGP encryption, Phil Zimmerman, and former Navy Seal Mike Janke, after the latter wanted to provide solutions to U.S. troops banned from Skyping their families due to security risks] launched early last year, with its promises to counter unauthorised surveillance and commercial exploitation of activity data quickly winning plaudits. The smartphone comes pre-installed with Silent Circle encrypted communications apps and a secure version of Android called PrivatOS. It also featured in Time magazine’s “Best 25 Inventions of 2014”, while it has been exhibited in London’s V&A Museum and the International Spy Museum Read full story › Source: Marketing Week...

on Jul 27, 2015

By Minda Smiley Just hours after New York Magazine posted the striking cover of its latest issue, which features 35 women who have accused Bill Cosby of sexual assault, the publication’s site went down and has since been inaccessible. Our site is experiencing technical difficulties. We are aware of the issue, and working on a fix. — New York Magazine (@NYMag) July 27, 2015 While some have pegged the shutdown to increased traffic to the site, it could be the result of a hacker who has claimed responsibility for the attack on Twitter. Early Monday morning, a Twitter Read full story › Source: The Drum...

on Jul 27, 2015

By Michael Feeley Motor retailer JCT600, a motor retailer with 50 dealerships throughout Yorkshire, Derbyshire, Lincolnshire, Nottinghamshire and the North East, has launched an innovative new website built around keyword search, enabling customers to quickly shortlist vehicles of interest. The new website has been designed by Manchester-based digital agency Code Computerlove and car dealer digital marketing agency BlueSky Interactive. Work on the new website started followed a six-month research programme, which included dealership surveys with customers as well as industry insight and extensive input from colleagues. Code Computerlove conducted the research, incorporating the findings into a completely new design, before JCT600 turned to BlueSky Read full story › Source: The Drum...