By Jennifer Faull Airbnb, for example, claims that its typical UK host can earn an average £2,822 a year by letting their property for 33 days. HMRC now wants its share after finding that it could be losing as much as £5.9bn a year in tax revenue from people earning money through online platforms and failing to declare it. A report published last week, titled ‘Tackling the hidden economy: Extension of data gathering powers’, suggests that HMRC be given the power to demand certain platforms –including advertising and app stores – be required to hand over user data such as value of transactions as Read full story › Source: The Drum...
Read MoreBy Direct Marketing News It will then account for an estimated 28% of Facebook global ad revenues, says an eMarketer study. Read full story › Source: DM News...
Read MoreBy John McCarthy As more and more venues crack down on the nuisance that is the selfie stick, ardent self-photographers increasingly risk having their equipment binned before they are granted access to top attractions. London football grounds for Arsenal and Tottenham Hotspur, Wimbledon, Disney World and more, are already among the high-profile venues blacklisting the instruments on the grounds they are “dangerous” or an obstruction. As a result, and predictably, one website has cropped up to ensure people who insist on capturing each meal, chance meeting and insignificant moment for acknowledgement on their many social media accounts, do not Read full story › Source: The Drum...
Read MoreBy Mindi Chahal ‘Fast fashion’, where clothes are designed to be made and sold cheaply then used for a short time before being replaced, has been the driving force behind some of the high street’s most successful brands in the past decade. However, an increasing number of retailers and labels are reacting against the trend in an effort to create lasting fashion instead. Using recycled, responsibly sourced and more durable materials is becoming a more popular way of designing and manufacturing clothes, with Adidas, Jigsaw and Asos putting it at the forefront of their retailing efforts. But can designs that are made to last Read full story › Source: Marketing Week...
Read MoreBy Jennifer Faull In May, the clubs were promoted to the Premier League. To engage all three ahead of the start of the season next month, Sky Sports used Sky AdSmart – a tool which can target TV viewers by postcode – to reach people who live in the postcode regions of BH, NR and WD with a special ‘Welcome to the Premier League’ TV ad. The activity formed part of a wider ‘Start of Season’ campaign from the sports broadcaster. Nikhil Shah, media manager for sales and marketing at Sky, explained: “With the much-anticipated new Premier League season kicking off next month we thought it Read full story › Source: The Drum...
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