Posts made in July, 2015

on Jul 27, 2015

By Jennifer Faull In May, the clubs were promoted to the Premiere League. To engage all three ahead of the start of the season next month, Sky Sports used Sky AdSmart – a tool which can target TV viewers by postcode – to reach people who live in the postcode regions of BH, NR and WD with a special ‘Welcome to the Premier League’ TV ad. The activity formed part of a wider ‘Start of Season’ campaign from the sports broadcaster. Nikhil Shah, media manager for sales and marketing at Sky, explained: “With the much-anticipated new Premier League season kicking off next month we thought it Read full story › Source: The Drum...

on Jul 27, 2015

By Dai Howells Working in an office next to the Team Origin base means I’ve seen more than my fair share of marketing material for the America’s Cup World Series event here in Portsmouth. Whether it’s posters featuring the Duchess of Cambridge, stickers on the floor tracing walking routes around Portsmouth waterfront or flyers through my front door advertising 80s sensation Wet Wet Wet playing a concert last Saturday night, the event has been pretty hard to miss. Yet, for all the in-your-face physical marketing efforts, the digital approach has been slightly more subdued. Anyone with even a passing interest in the event won’t Read full story › Source: The Drum...

on Jul 27, 2015

By Natalie Mortimer Set to launch next Monday (3 August) the advert forms part of a wider £2.1m marketing investment in Oreo, which includes video-on-demand, social media, product PR, sampling and in-store promotions. Created around the premise ‘I wonder if I gave an Oreo to…’, the ad, named, Wonderfilled aims to reawaken viewer’s inner child by showing humorous, imagined scenarios which show how sharing an Oreo could transform a situation into one more positive. For example the advert, created by The Martin Agency, wonders if giving an Oreo to the Big Bad Wolf would inspire him to help the three little pigs build decking Read full story › Source: The Drum...

on Jul 27, 2015

By Gillian West Poet Dr. John Cooper Clarke has collaborated with the National Trust to pen the start of a new poem reflecting the nation’s love affair with the coast. Voted ad of the week by The Drum’s Creative Department readers, the collaboration between Mischief PR, Mindshare and 18 Feet & Rising aims to encourage the nation to share their passions for these beautiful places and raise awareness of the care needed to manage them. Celebrating the 50th anniversary of the National Trust’s Neptune Coastline Campaign, the conservation charity is asking people to help complete the poem by submitting contributions that sum up their love Read full story › Source: The Drum...

on Jul 27, 2015

By Adam Flomenbaum As networks have learned the past few years: put an awards show on TV and it will be reacted to on Twitter. Looking at the social TV week that was with insights from Canvs, the Alternative Press Music Awards inspired 124,393 reactions on Twitter – or, 5% of total reactions on the platform. Turning to Sharknado 3, only 3% of Twitter users expressed disappointment in the episode – pretty impressive seeing as each successive film continues to “jump the new shark” in more flagrant ways. Below, additional insights from Canvs for the week of July 19 followed by an infographic: · The Read full story › Source: The Drum...