Posts made in July, 2015

on Jul 27, 2015

By John McCarthy Go Compare has resurrected Gio Compario, its much-maligned opera singer mascot who was earlier this year ranked the most annoying UK ad mascot ever. Compario, who was previously blown up by a bazooka in a previous ad playing upon the public’s hate of the figure, has been returned in a new campaign from agencies Isobar, Carat and iProspect. If you missed the return of Gio last night, you can watch it again here. #GioReturns https://t.co/MKLv3lsJ5U — Gocompare.com (@Gocompare) July 26, 2015 Wynne Evans, the actor who plays the mascot – an actual Read full story › Source: The Drum...

on Jul 27, 2015

By John McCarthy UK retailer Argos is to let consumers exchange their mobiles and tablets for in-store credit as part of new recycling scheme. While cash for gadget schemes operate in the UK, the majority are online entities requiring consumers to post their items before receiving a quote. Argos on the other hand has promised to provide on-the-spot quotes for items at its 788 UK stores. The outlet, in conjunction with circular economy firm WRAP, will pay for and refurbish the mobiles and tablets. Amy Whidburn, head of corporate responsibility at Argos, said: “As a leading technology retailer we know that our customers are looking Read full story › Source: The Drum...

on Jul 27, 2015

By John McCarthy War Child UK has published a striking YouTube video in the style of a first person shooter video game showing the horrors pressed upon children in conflict zones. Evoking familiar themes, gameplay and visuals as video games such as ‘Call of Duty’, the video entitled ‘Duty of Care’ shows the horrors of war through the eyes of helpless nine-year-old Nima. As part of the ‘Help’ campaign, the video was drawn together from real-life testimonies from children across War Child projects across Africa and the Middle East. Advertising agency Toad developed the campaign, bringing aboard Mother’s Best Child to produce the footage. The video was Read full story › Source: The Drum...

on Jul 27, 2015

By Rebecca Stewart US blog Gawker is our brand of the day. The website is set to relaunch today, and chief executive Nick Denton has hinted that the company may even change its name. Just last week, the publisher lost two of its editors following the removal of an article which alleged that Conde Nast chief finance officer David Geithner was arranging to meet up with an escort. Executive editor Tommy Craggs and Max Read, editor-in-chief, departed amid claims that the story – which they supported – was taken down following pressure from advertisers. Read full story › Source: The Drum...

on Jul 27, 2015

By Alison Millington The mobile-only forecast shows that Instagram will make up 5% of Facebook’s global mobile ad revenue this year ($595m), increasing to 14% in 2017. While the platform’s advertising capability is also available in Australia, Brazil, Canada, France, Germany, Japan and the UK, the US will account for 92% of Instagram’s total mobile ad revenue this year, a number that is set to drop to 85% by 2017. The report also forecasts that Instagram will have higher net mobile display ad revenues than both Google and Twitter in 2017, having passed Twitter last year to become the second-largest social network in the US Read full story › Source: Marketing Week...