By John McCarthy The world’s fastest man showed he has a lighter side by pulling off some retro dance moves behind a live report from Colin Jackson. Completely distracting viewers from Jackson, who was himself an Olympic silver medalist and three times world champion 110m hurdler, Bolt derailed the report briefly. The videobomb came after Bolt won a tight 100-meter-dash, running it in 9.87 seconds. Bolt has been a long time ambassador for Virgin Media in the UK with a number of cooky ads showing the sprinter does not take himself too seriously. Read full story › Source: The Drum...
Read MoreNeed to Know – The latest US media & marketing news: NY Mag's damning Cosby cover, China fake iPhone crackdown & Kim Kardashian fixes Twitter?
By John McCarthy Welcome all. Too busy to catch up on today’s latest media and marketing news? Don’t worry, we’ve done it for you. Scroll down to see today’s top headlines. [View the story “Here’s what you need to know” on Storify] Read full story › Source: The Drum...
Read MoreBy Michael Feeley MSC (Mediterranean Shipping Company S.A.) has launched a new global website to provide an improved online experience for its international customer base, designed and built by digital agency Crafted. Operating across 157 countries in eleven languages, msc.com features a variety of interactive tools to make it faster and easier for customers to manage their shipments, while enabling MSC teams working in more than 450 offices worldwide to update their own content to be approved by the company’s headquarters in Geneva. The website forms a key part of the company’s growth strategy and aims to drive increased sales, including to auxiliary services, Read full story › Source: The Drum...
Read MoreBy John McCarthy New York magazine has published an evocative cover putting a face to 35 women accusing Bill Cosby of sexual assault. The cover, showing each woman seated against a white background, underlined the sheer volume of Cosby accusers. The volume of traffic to the article crashed the New York magazine webpage on Monday morning and directly resulted in ’35 Bill Cosby’ trending on Twitter in the United States. An empty 36th seat featured on the magazine as a symbolic prompt for others who could have been assaulted by the fallen 80s icon to come forward. 35 women speak about being Read full story › Source: The Drum...
Read MoreBy Seb Joseph The issue was brought into sharp focus when The Drum spoke to experts from publishers and agencies about whether native advertising works for the consumer. It is still a novel approach to many readers, they claimed, with different ad formats emerging as advertiser confidence grows in this particular form of content marketing’s ability to shift brand metrics. However, native ads are still in their infancy and while generating significant buzz among publishers and agencies, it has yet to shift measurement conversations significantly away from the CPM rat race. Much of this rests on how effectively publishers recalibrate internally to produce content Read full story › Source: The Drum...
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