Posts made in July, 2015

on Jul 27, 2015

By Jennifer Faull It is the largest ever broadcast sponsorship deal for the classifieds website as it looks to drive awareness of its Motors Marketplace to people hunting second-hand cars. The idents will feature during the opening, breaks and closing credits of all 38 Barclays Premier League live matches on BT Sport as well as all repeats, preview and review programmes. It will also be activated across BT Sport’s broadcast, online and mobile app platforms, cross-promoted on Gumtree’s owned platforms as well as activated via social media competitions throughout the football season. Hannah Wilson, head of marketing at Gumtree said: “BT Sport has a fantastic reputation Read full story › Source: The Drum...

on Jul 27, 2015

By Alison Millington Formerly the Data Strategy Awards, the event will kick off with a conference for brand-side marketers featuring speakers from the likes of the Royal Mail, British Airways and O2 who will provide insight on how they have used data to win as some of the UK’s biggest brands. They will also showcase the winners from the 2014 awards and discuss what is takes to be a finalist. The conference will be followed by the Data Storyelling Awards, which celebrate projects that have successfully used data and storytelling in order to drive engagement and results. Key industry figures from brands such as TfL, O2, Read full story › Source: Marketing Week...

on Jul 27, 2015

By John Glenday YouTube has played matchmaker to a dozen brands at VidCon; including Beats by Dre, the Department of Transportation, L’Oréal, Proactiv, Purina and Truth, pairing them up with 12 different creatives during 10 minute speed dating sessions. The event saw LaurDIY paired with Old Spice, Wong Fu matched with Apple and Bethany Mota partnered off with Maybelline at a special Friday morning session of the online video conference, which drew over 100 brands this year. Speaking to Ad Week Carlos Alcazar, senior vice president of the Tombras Group, working on behalf of the Department of Transportation, said: “This is a very Read full story › Source: The Drum...

on Jul 27, 2015

By Natalie Mortimer Alton Towers owner Merlin Entertainment has issued a £40m profit warning after it “significantly reduced” its marketing activity ahead of the peak summer period following the rollercoaster crash in June. Merlin said it expects its full-year earnings, which were initially expeced to be around £87m, will fall to between £37m and £47m after the Smiler ride accident, which left five people with life-changing injuries. The warning is blamed on both the reduction in marketing and the temporary closure of the park and subsequent closure of two other rides, which “significantly” reduced volumes at Alton Towers Resort and, to a lesser Read full story › Source: The Drum...

on Jul 27, 2015

By Alison Millington The £4.25m Cracker Crisp campaign is an effort to promote the biggest product launch from United Biscuits this year through a Publicis-created TV ad as well as social, digital, PR and experiential activity. The brand is also using mobile targeting to reach consumers who are up to 250m from “relevant supermarkets” such as Tesco store, suggesting they try the new product through “dynamic creative”. It is also teaming up with Buzz Agents, a word-of-mouth marketing company that it hopes will help it get consumers to recommend the product to friends and family in the digital space. The launch is part of United Biscuits’ Read full story › Source: Marketing Week...