By John Glenday A £3 app which relayed real-time flight data from an air ambulance flown by Prince William has removed the sensitive information from its service amidst concern that the information could be used by terrorists to target the prince. Flightradar24 carried exhaustive data charting everything from when the helicopter took off to its direction, position and travel speed, potentially leaving it exposed to attack from the ground via a rocket propelled grenade. Armchair observers could even set up automated alerts to be given notifications of any movement without lifting a finger. The app covers thousands commercial, private and military flights from around the world Read full story › Source: The Drum...
Read MoreBy Andrew Boulton If I were to promise you, dear reader, that this blog would begin with a discourse on the evolution of marketing language in a retail environment, segue into some poorly-researched blah about cognitive responses to exclamation marks, before shooting off into a rambling yarn about the time I fist-bumped Lou Carpenter from Neighbours, would you read on? I imagine you would not (although some may skip to the end just for the Lou from Neighbours bit). Any article that tried to cover such a multitude of topics in any meaningful way would be dense, sprawling or simply unreadable. The same Read full story › Source: The Drum...
Read MoreBy John Glenday Publishing firm Pearson is to strike whilst the iron is hot by attempting to offload its 50 per cent stake in the Economist just days after selling the Financial Times to Nikkei for £844m. This continues the group’s strategy to reposition itself away from publishing to focus solely upon its education interests, although it stressed that an eventual sale is by no means a certainty. In a statement the firm said: “Pearson confirms it is in discussions with the Economist Group board and trustees regarding the potential sale of our 50 per cent share in the group,” the company said Read full story › Source: The Drum...
Read MoreBy John Glenday Twitter has begun a clampdown on tweets repeating copyrighted jokes by pulling tweets which blatantly copy the work of others. Fuelled by a support page which enables users to report content identified as stolen the social media platform has employed a team of administrators to determine the validity of such requests, deleting or removing posts which are deemed to have violated copyright. According to reports in The Verge anyone affected by such action has a 10-day period within which to appeal with a full list of all moderated content appearing on the website Chilling Effects. BREAKING NEWS: Twitter Read full story › Source: The Drum...
Read MoreBy John Glenday Facebook-owned Instagram is projected to see its worldwide mobile ad revenues soar to $2.81bn by 2017, eclipsing the $595m it raked in this year, according to the latest forecast published by eMarketer. It is the first time the analysts have cast their eye over how much advertisers are expected to spend on the social network, with high growth rates being powered by a raft of new products enabling the platform to migrate beyond simple branding to embrace direct response, enhanced measurement and targeting and the ability to buy ads via an API. If these figures bear out it means that Instagram will Read full story › Source: The Drum...
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