Posts made in August, 2015

on Aug 26, 2015

By Seb Joseph It spotlights the group’s ambitious plans for a piece of tech expected to attract over $1bn in revenue by the end of the year. Not bad for a service that Sir Martin has described as the “poor man’s” equivalent to Facebook’s Atlas and Google’s Doubleclick when it acquired the foundations of the ad platform back in 2007. The acquisition eventually birthed Xaxis in 2011 and the advertising executive has spent the intervening years manoeuvring it into the ongoing value and verification debates around digital media. Sir Martin, a vocal critic of the closed ecosystems favoured by ‘walled garden players’ such as Read full story › Source: The Drum...

on Aug 26, 2015

By Jennifer Faull The partnership was born from research which suggested a ‘digital delay’ as parents postpone conversations with their children about staying safe online. They prefer to wait until they are at least nine years old despite over 90 per cent of kids using the internet before they are eight. However, O2 chief executive Ronan Dunne said the risks of the online world “need to be acknowledged and faced”. “Although progress has been made in ensuring young people receive practical online safety advice, our research and experience also suggests that more needs to be done to help parents, particularly those who don’t feel as Read full story › Source: The Drum...

on Aug 26, 2015

By Minda Smiley Pizza Hut is now the official sponsor of ESPN fantasy football and will be offering a number of prizes throughout the season, one of which is a $10,000 ring, to participating fans. According to the global chain, fantasy football participation has grown 40 per cent in the past year. To leverage its growing popularity, the brand will reward one league commissioner per week with free Pizza Hut pizza for the remainder of the season, a football, a $200 ESPN shop gift card, $15 Pizza Hut gift cards for every member of that commissioner’s league, and a one-year ESPN Insider subscription. At the end Read full story › Source: The Drum...

on Aug 26, 2015

By Jason Stone Armando Iannucci used the platform provided by the International TV Festival in Edinburgh to attack those who favour a diminished BBC in a speech bristling with good humour and withering bite. Before defending the corporation, the ‘Veep’ creator reminded a packed industry audience of his own debt to the broadcaster for nurturing his talent as a young man and eventually allowing him to create some of the most brilliant television comedy of the last twenty years. Iannucci highlighted many of the contradictions which make it so difficult for anyone to claim true expertise in this realm. He singled out the belief Read full story › Source: The Drum...

on Aug 26, 2015

By Minda Smiley Marketing execs are bumping up their budgets and shifting their investments into the entire customer journey instead of focusing on individual channels, according to research from The CMO Club and IBM. Based off of feedback from 100 chief marketing officers and heads of marketing with budgets of $1bn or more, the study found that marketers are naming social and digital channels as key areas of investment. This comes as consumers are faced with multiple touchpoints when it comes to purchasing products, whether it’s mobile, tablet, or in-store, and are increasingly engaging with brands through digital and social media-driven campaigns. Pete Krainik, CEO and Read full story › Source: The Drum...