Posts made in August, 2015

on Aug 26, 2015

By Ade Adebiyi I LOVE design! And it’s a good job too, as I’m lucky enough to spend my day surrounded by designs, mockups, and sketches for global brands like Virgin Atlantic, Tommy Hilfiger and Ikea (I could go on!). I’m constantly on the look out for inspiration and effective tools to make sure I’m producing fresh and innovative designs for these clients – and I like to share! So here are five tools and resources I use on a daily basis to supercharge my designs (and a couple of bonus tips too). Muzli Muzli salecycle_-_supercharge_1.png Edit Delete Think of Read full story › Source: The Drum...

on Aug 26, 2015

By Tony Connelly The offer ran in advertisements placed in The New York Times and The Chicago Tribune today as well as a dedicated website. It proposed to open a pop-up restaurant for one day with staff from both companies creating and selling an amalgamation of their iconic burgers- McDonald’s Big Mac and Burger King’s Whopper- dubbed ‘The McWhopper’. Sales would be donated to Peace One Day, a nonprofit group seeking to raise awareness of the International Day of Peace, which was established by the United Nations General Assembly in 1981 for the opening of its annual meeting. The United Nations named 21 September Read full story › Source: The Drum...

on Aug 26, 2015

By Alison Millington The brand has appointed Wales and British Lions captain Sam Warburton as ambassador and will launch a digital, in-store and PR campaign featuring footage from previous Rugby World Cups. The move is part of Duracell’s effort to galvanise consumers” and “make a statement of intent going forward” through the launch of a number of marketing campaigns as it becomes a standalone company. Duracell was one of many brands dropped from the P&G portfolio as part of an effort by the FMCG giant to streamline its business and cut costs by focusing only on its “core strategic” brands, a deal that is Read full story › Source: Marketing Week...

on Aug 26, 2015

By John McCarthy Amazon has announced that it will waive delivery fees for UK shoppers will if they choose to receive their items at a pickup location. Shoppers can receive their orders at 13,000 UK sites, as a result cancelling out the standard delivery delivery fee. For orders to be eligible for the promotion, consumers must spend over £20 (or £10 for books). John Tagawa, vice president of operations, Amazon UK, said: “We are always trying to lower costs for our customers. “For many people, collecting from an Amazon Pickup Location is the delivery option of choice. Our customers were telling us that free delivery to Read full story › Source: The Drum...

on Aug 26, 2015

By Direct Marketing News Nine out of 10 check personal email at work, says an Adobe study. Two out of 10 check their inboxes constantly. Read full story › Source: DM News...