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Posts made in August, 2015

Amazon’s fast food trials could spell trouble for Just Eat and Hungry House

on Aug 26, 2015

By Jennifer Faull Amazon has been trialling a takeaway delivery in the US as it looks to take a share of the burgeoning market established by the likes of Deliveroo in the States and Just Eat in the UK. Much like its potential rivals, it would look to be an intermediary between local takeaway food outlets and customers. According to GeekWire, it has signed up a number of restaurants in the Seattle area for the trial, which has so far only been open to Amazon employees. It runs through Amazon’s one-hour delivery system, Prime Now – launched in Seattle earlier this week – and ties Read full story › Source: The Drum...

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Banksy releases Dismaland advert showing bemusement park's full horror

on Aug 26, 2015

By John McCarthy The opening of the Banksy ‘Bemusement Park’ caused ripples last week and now the art installation has a released an online ad looking to entice (and disappoint) even more visitors. The park, based in Weston-super-Mare, opened last week to a frantic media desperately trying to snap pictures of the secretive installation, since then it has looked to emulate the worst points of theme parks with a non-responsive ticket booking website – and now a sinister advert. A dark voiceover stated: “Is there something missing in your life? Do you need to get out more? Then stop what you’re doing, and Read full story › Source: The Drum...

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Social Buzz Awards launches with huge first #SMBuzzChat

on Aug 26, 2015

By Seb Joseph Known as a leader in social media circles for awarding the finest social media work, The Social Buzz Awards had not dipped its toes into engaging with the strong social media tastemakers & influencers until now. The introduction of #SMBuzzChat signals a new breed of opinions arriving on The Drum; opinions of those who are working in the industry and whose tips can help provide important training to those starting out. For the inaugural #SMBuzzChat, we invited Ehsan Khodarahmi of #SMXChat to ask the questions and the response was overwhelming. Here’s what the community had to say on last nights questions. Read full story › Source: The Drum...

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Brand of the day: Kanye West

on Aug 26, 2015

By Rebecca Stewart Our brand of the day is Kanye West. The musician is to be presented with a lifetime achievement prize at MTV’s Video Music Awards this weekend. He will receive the Michael Jackson Video Vanguard Award, the event’s highest accolade, to recognise his “ground-breaking videos, legendary performances and continued impact of music, art, fashion and culture,” according to MTV. Read full story › Source: The Drum...

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The Marketing Society’s new Fellows on how marketing leaders of tomorrow will succeed

on Aug 26, 2015

By Alison Millington Britvic CMO Matt Barwell, former Burton Biscuits CMO Stuart Wilson and Sainsbury’s director of planning and propositions Mark Given were among the 16 members of The Marketing Society honoured with the Fellowship of The Society award in London yesterday (25 August), an accolade currently held by the likes of Sir Martin Sorrell, Sir Stuart Rose and John Hegarty which acknowledges bold and inspiring leadership in the industry. Speaking with Marketing Week on the keys to being a top marketer, Barwell said that great leaders need to have talent, understand strategy, provide training and consumer insight and be “obsessed with creativity”. He added Read full story › Source: Marketing Week...

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