Posts made in August, 2015

on Aug 26, 2015

By Adam Flomenbaum Buzzfeed may have popularized the phenomenon of 90’s nostalgia, but TV networks are also seizing on it for their own benefit. In just the last year we learned that reboots of Full House, The Fresh Prince of Bell Air, the X-Files , and Twin Peaks are in the works. Amobee Brand Intelligence analyzed digital consumption data on TV reboots to see which among them are generating the most online consumption. Consumption is defined by how often a term is “seen” online acrosssocial platforms and more than 600,000 websites. Below, highlights from Amobee’s findings: – Fuller House, the Full House reboot that Read full story › Source: The Drum...

on Aug 26, 2015

By Tony Connelly Nitin Mangtani, former manager of Google Shopping, has founded his own startup called PredictSpring which has already raised $2 million in funding from investors including fashion tycoon Silas Chou’s Novel TMT Group and Beanstalk Ventures. PredictSpring has created a mobile app development platform that allows businesses to create shopping-enabled apps without writing any code. It is only being publicly talked about now but a number of high profile businesses including Cole Haan, Eddie Bauer, Bluefly and Woodcraft are already using the app. Mangtani crated the app after realising that the “experiences on mobile haven’t caught up with the consumer demand”. He backed Read full story › Source: The Drum...

on Aug 26, 2015

By Andrew Olley Booked your World Cup tickets yet? It’s not until 2018 isn’t it? No the other one – it’s a now less than a month away… You’d be forgiven for not realising that the world and its cauliflower ears will be descending on Brighton, Gloucester and Milton Keynes in September, as the #RWC2015 is set to touch down on these shores for the first time since 1991. England opened their World Cup warm up account two weekends ago at the home of the RFU, Twickenham, a stadium that could easily be labelled the second O2 given the amount of branding that hits you Read full story › Source: The Drum...

on Aug 26, 2015

By Farooq Bhatti When Google Maps was introduced in 2005, it redefined our concept of navigation with its ease of use and accessibility. It came to the scene with such a force that it quickly dominated the market. The Street View feature, introduced in 2007, dropped us at the doorstep of any house or business we wanted to visit. A further evolution brought about by what is known as Street View Trusted, has now given us a view inside businesses that have opted for the service. Street View Trusted is the third incarnation of a service that started in May 2011 as ‘<a target=_blank href="https://www.seroundtable.com/google-business-photos-13369.html" Read full story › Source: The Drum...

on Aug 26, 2015

By Matt Boffey Every Wednesday, London Strategy Unit’s Matt Boffey reads one of the most influential books from the world of innovation, marketing or creativity so you don’t have to. In today’s Booknote, he runs the rule over Nicholas Carson’s 2015 page-turner Marissa Mayer and the Fight to Save Yahoo. Why have we chosen this book? Because there are a wealth of lessons to learn from Yahoo’s chaotic journey from darling of the dot com era to an old-school giant teetering on the edge of irrelevance. One such lesson is understanding the binary nature of internet acquisitions. Yahoo’s aversion to risk meant it negotiated itself Read full story › Source: The Drum...