Posts made in August, 2015

on Aug 26, 2015

By Rebecca Stewart Welcome all. Too busy to catch up on today’s media and marketing news? Don’t worry, we’ve done it for you. Best Buy is expanding Apple Watch sales, Amazon has brought its one-hour delivery service to Seattle and the FDA has issued a warning to vegan food firm Hampton Creek. Scroll down to see today’s top headlines. [View the story “Here’s what you need to know…” on Storify] Read full story › Source: The Drum...

on Aug 26, 2015

By Tony Connelly The Ashley Madison hack is the latest high profile data breach and, according to recent research, has left 95 per cent of millennials fearing that their digital identity is not safe. Digital identity firm Intercede conducted a survey of 16-35 year-olds across the UK and US to determine the impact that these hacks and data leaks have had on how confident people feel about the security of their online identity. The results found that 95 per cent of the generation responsible for the future economy believe their digital identities are not completely protected by appropriate and effective security measures. The report Read full story › Source: The Drum...

on Aug 26, 2015

By John McCarthy Enabling trick and treaters to dress as bloodstained dentist Walter James Palmer, the Costumeish.com set features a “severed lion’s head mask, bloody smock, and bloody gloves for a gruesome, complete look”. Cecil 0b8j2795-edit_1024x1024.jpg Edit Delete Mounting a defence of the costume to Time, Johnathon Weeks founder and vice president of Costumeish said that the site measures the most searched queries entered into it – with demand sparking the supply. He said: “Cecil was coming up, and just like with many of the other ones, like the Ebola or the ALS Ice Bucket Challenge costumes, we see the trend Read full story › Source: The Drum...

on Aug 26, 2015

By Lee Woodward Digital Transformation – two words that we have seen a lot of over the last couple of years. Depending on your job and company you work for, it can have many different meanings. My fine colleagues and I on the IPA Brand Technology Group, it is fair to say, have discussed it. A lot. We discuss it because for agencies like ours (collectively) it is both an opportunity and a threat. The key word you should take out of that last sentence is agency. I’ll come back to why that word is important. Many established brands are labouring under what has been Read full story › Source: The Drum...

on Aug 26, 2015

By John Glenday YouTube is readying a dedicated gaming channel for launch in the US and UK later today as the video streaming provider looks to go head to head with Twitch. Designed to facilitate the live streaming of gamers exploits for others to view the new service will collate all game related feeds and broadcasts under a unified umbrella to drive traffic to the site. In addition to the desktop site YouTube Gaming will also be made available as an iOS and Android app, ensuring subscribers can get their gaming fix even whilst on the move. One technological advantage which YouTube Gaming will offer is Read full story › Source: The Drum...