By Seb Joseph The advertising veteran reiterated his optimism for WPP’s third biggest market in spite of the crash, confirming his recent concerns that the “Chinese bubble” was set to burst. In an interview with Sky this morning (26 August) ahead of his company’s interim results, Sir Martin said the end of an “unrealistic boom” in Chinese shares is worrying for global growth which could stunt the amount business executives pay his ad agencies. It could also accelerate the rise of quantitative marketing he has previously bemoaned, with business leaders increasingly cautious about geopolitical issues such as the impact of sanctions on Russia, the Read full story › Source: The Drum...
Read MoreBy Tony Connelly The deal gives the Irish betting firm, Paddy Power, a 52 per cent ownership of the company leaving Betfair with 48 per cent. The new company is expected to have revenues of more than £1.1bn and will have opportunities to expand in Europe, the US and Australia. It will be run by Betfair’s chief executive, Breon Corcoran, who joined from Paddy Power three years ago and is credited with increasing Betfairs UK numbers by 250 per cent as well as lifted its share value from about £750m to £2.4bn. Paddy Power’s chief executive, Andy McCue, will be chief operating officer and Read full story › Source: The Drum...
Read MoreBy John Glenday Combative Republican presidential candidate Donald trump has burnished his hard-line image after instructing a bodyguard to forcibly remove an Hispanic news anchor who interrupted a news conference attempting to grill the political hopeful on his immigration stance. Jorge Ramos, a popular presenter on Spanish language channel Univision, was unceremoniously ejected from a press briefing after speaking out of turn. A flustered Trump said: “Excuse me, sit down. You weren’t called! Sit down. Sit down. Sit down! No you don’t. Go back to Univision,” before gesturing to a back stage security guard to remove the reporter. When later asked is this had been the Read full story › Source: The Drum...
Read MoreBy John Glenday The average school pupil now carries £270 worth of gadgetry with them to classes including mobile phones, laptops and tablets; according to a new study of technology adoption amongst the young conducted by uSwitch. Cumulatively this accounts for £3.2bn worth of technology fuelling fears that a mini playground crime wave could worsen from the days when the highest value item in a school rucksack was a packed lunch. Quizzed as to why they were splashing out on gadgets 50 per cent of parents said that in doing so they believed they were handing their children an advantage by having easier access to Read full story › Source: The Drum...
Read MoreBy Seb Joseph Morrisons has been ordered by the Advertising Standards Authority (ASA) to clarify the way it compares prices with other supermarkets under its ‘Match and More’ loyalty scheme. It means future promotions for the offer will need to be clearter on how shoppers can get discounts by accumulating points on their loyalty cards everytime a comparable item from a supermarket is cheaper. The shake-up to the loyalty scheme comes after Aldi made four complaints about two separate ads, while the public complained about a fifth issue. One ad starred presenting duo Ant and Dec and showed how shoppers can use the loyalty card Read full story › Source: The Drum...
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