Posts made in September, 2015

on Sep 30, 2015

By Minda Smiley Twitter is expected to name co-founder Jack Dorsey as chief executive officer as early as Thursday. Dorsey has been serving as interim CEO for the past three months following Dick Costolo’s departure in June. Sources told Re/code that he will continue to serve as CEO of the digital payments company he founded in 2009, Square. The announcement comes as Twitter struggles to stay relevant and attract more users. The social giant is also considering doing away with its trademark 140-character limit with a new product that would allow users to send longer tweets. According to eMarketer, Twitter’s user growth Read full story › Source: The Drum...

on Sep 30, 2015

By Jerry Daykin There have been worried ripples around the tech world this week that Twitter is on the verge of abandoning its long-sacred 140 character limit, but could such a step really change the platform for the better? For some useful context only 40 per cent of Twitter’s active users send Tweets of any length at all, and presumably a further large majority only does so occasionally. That the audience (as with many other digital platforms) aresuch passive consumers of content challenges the assumption that the character limit is in itself responsible for the current stall in user numbers. It’s quite possible that a Read full story › Source: The Drum...

on Sep 30, 2015

By Direct Marketing News Committee chairs like Goodlatte are likely to have greater influence on legislation under a McCarthy regime. Read full story › Source: DM News...

on Sep 30, 2015

By Jennifer Faull Sir Martin Sorrell has expressed his concern over clients treating agencies as “banks or insurers” as he commented on the ongoing spate of media reviews. Over the past few months, the likes of Coca-Cola, Unilever, L’Oreal and Johnson & Johnson have all put their massive media billings up for grabs, causing what Sorrell describes as an “enormous strain” on WPP – the incumbent on several accounts – as it effectively tries “to run two trains on time”. “[Are the reviews] because of transparency, a rebate issue in a non-rebate market, because of a lack of trust, media fragmentation, or Read full story › Source: The Drum...

on Sep 30, 2015

By Ronan Shields Digital measurement company ComScore yesterday (30 September) announced it is to merge with Rentrak Corporation – an outfit that touts its ability to measure set top box viewership habits – in a deal which many say makes it a serious contender with rival measurement outfit (and some would say industry incumbent) Nielsen. The Drum’s digital editor Ronan Shields asks how this is likely to affect its relationships outside of the WPP fold. The deal, a stock-for-stock merger, is expected to close in 2016, and it values Rentrak at $827m – comScore is estimated to be around the $1.7bn mark Read full story › Source: The Drum...