Posts made in September, 2015

on Sep 30, 2015

By Tony Connelly John Lewis has announced that start-up company, Peeple, has been chosen as the winner of its programme designed to fast track the Internet of Things tech companies into the retail sector. The annual competition gives 10 specially selected start-ups access to leading entrepreneurs and technology experts, letting the innovators refine their products and business models in an effort to accelerate the development of Internet of Things (IoT) connected homes and win a contract with John Lewis. This year Peeple has been awarded the top prize for its Wi-Fi connected smart camera which attaches to existing peepholes in front doors and alerts users Read full story › Source: The Drum...

on Sep 30, 2015

By Leonie Roderick Speaking at Thinkbox’s Big Think 2015 event today (30 September), Duncan said that marketing has lost its business credibility – even though most companies recognise its value in driving the heart of the business. “Of the Fortune 1,000 US companies, only 34 marketing directors sit on the executive board. On the FTSE 100, this number is only slightly better,” he explained. The reason for marketers not getting that all-important place at the boardroom table is twofold. Firstly, marketing has an image and language problem, according to Duncan. “As a term, marketing is often misunderstood and too many marketers use jargon that other members Read full story › Source: Marketing Week...

on Sep 30, 2015

By Rebecca Stewart On Saturday 26 September, 60,000 people rallied together in Central Park for the Global Citizen festival. The event coincided with the UN’s Sustainable Development Summit in which world leaders set out an agenda for a new set of Global Goals – a series of ambitious targets designed to end extreme poverty, hunger and climate change by 2030. The demonstration was headlined by the likes of Beyoncé, Pearl Jam and Ed Sheeran, but the real centrepiece of the show was ‘We the People’ – a star-studded three-minute film which aimed to put pressure on leaders to commit to the new plan. Curated through a Read full story › Source: The Drum...

on Sep 30, 2015

By Natalie Mortimer The role of a marketer should be redubbed a “customer experience designer”, according to Merlin Entertainment’s group marketing director, Emma Woods, who said the ability to deliver good consumer experiences is even harder in a tech-driven world where things can easily go wrong. Woods, speaking at Experian’s client summit in London today (30th September), said that the window for delivering customer experiences is narrowing and the correct use of data is ever more important. “The world of marketing is changing and we have to think about ourselves as customer experience designers,” she said. “Part of that design responsibility is also being guardians Read full story › Source: The Drum...

on Sep 30, 2015

By Tony Connelly WPP is continuing its strategy of investing in digital markets with the announcement that its operating company, Grey Healthcare group (GHG), has acquired a minority interest in OptimizeRx Corp. OptimizeRx Corp is a consumer and physician digital platform which helps patients afford medicines and healthcare products. It provides doctors and staff access to sample vouchers, co-pay coupons and other patient support services to search, print or electronically dispense drug samples to people as well as a network of pharmacies. The Michigan-based company was founded in 2006 and aims to replaces traditional physical drug samples by enabling doctors or other healthcare providers to Read full story › Source: The Drum...