Posts made in September, 2015

on Sep 30, 2015

By Sarah Vizard New research, commissioned by MOBO and the Creative Industries Foundation, found that the number of people from black, Asian and ethnic minority (BAME) backgrounds employed in the creative industries increased by 12.5% between 2013 and 2014. Some 11% of jobs in the industry are held by BAME people, similar to the general working population of the UK. However, the report found that the creative industries are failing to reflect the communities they serve. Some 32% of all jobs in the sector are in London, where 40% of the workforce is BAME. That means that across the UK 17.8% of the creative industries Read full story › Source: Marketing Week...

on Sep 30, 2015

By Jennifer Warren Facebook’s latest announcement at Ad Week New York has already got a lot of people talking: its new Target Ratings Points (TRP) system will apparently help marketers plan campaigns across TV and Facebook with a total TRP in mind. Partnering with Nielsen it will use both the Digital Ad Ratings and Total Ad Ratings system to verify the TRP delivery for Facebook and television combined. If this works, Facebook will have made a step forward that other channels’ measurement systems have struggled to do over the years when trying to partner with TV – it will have created Read full story › Source: The Drum...

on Sep 30, 2015

By Tony Connelly MediaCom is introducing a new software-based staff management system designed to help its employees find the right balance between their working and personal life in order to improve their happiness and the efficiency of the business. Project Blend will attempt to improve the happiness and engagement of MediaCom’s workforce through the use of Open Blend’s technology which offers interactive coaching sessions for leaders and individual team members to help create what MediaCom has described as their life ‘blend’. The software will give workers the opportunity to rate the importance and happiness levels in elements of their life such as aspects of work Read full story › Source: The Drum...

on Sep 30, 2015

By Stephen Lepitak To explore emerging content trends during Advertising Week New York, The Drum’s Social TV blog, Found Remote hosted a panel session, chaired by executive editor Natan Edelsberg and featuring Jim Mollica, VP of digital for Under Armour, Jessica Sheehan, VP and head of social media for JPMorgan Chase, Chad Parizman, director of convergent media at Scripps Networks Interactive and Marc DebEvoise, EVP and general manager of CBS Digital Media. Here are some of the points made by each of the panel when asked to highlight what they saw happening in their different sectors: CBS’s DebEvoise highlighted the move by the Read full story › Source: The Drum...

on Sep 30, 2015

By Natalie Mortimer Instagram is harnessing its design and fashion-forward users to help it build a more premium positioning as an artistic outlet as it looks to protect the user experience amid an influx of branded content on the site. With the social platform an increasingly important media channel for luxury and fashion brands, bloggers and models, the recent hiring of former Lucky magazine editor-in-chief, Eva Chen, to the new role of head of fashion partnerships, signals Instagram’s intent to start pushing its “art gallery of the future” pitch more. As part of this, the social network yesterday (30 September) revealed a Read full story › Source: The Drum...