Posts made in September, 2015

on Sep 30, 2015

By Jennifer Faull A year into flexing the muscles of its in-house programmatic media buying arm, Netflix is now looking at how it can further hone its cross-screen capabilities by sequentially targeting audiences with different ad content served across different devices, according to its CMO Kelly Bennet. It’s been on the agenda for advertisers, media owners, and ad-tech firms for the past two years, as brands seek the ability to target audiences in real-time with different creative messaging based on what a viewer has previosuly interacted with across a host of different screens. Netflix sees it as a way to move away from the “hamster Read full story › Source: The Drum...

on Sep 30, 2015

By Mairi Clark A quick Google search and you can quickly find the social brand failures. But this isn’t a post poking at those brands that make mistakes. This is about raising the bar on the quality of social communication, which right now, isn’t always that great. Social media marketing is on pretty much every brand’s agenda these days. Facebook Pages and Twitter profiles abound. We have toilet paper brands discussing the weather, soft drink companies talking about superheroes and fast food chains getting political. And generally, just a lot of noise. Consumers aren’t best pleased though. In fact, cringe worthy and daft posts are Read full story › Source: The Drum...

on Sep 30, 2015

By Adam Flomenbaum TiVo today has introduced the TiVo BOLT, which will allow viewers to skip whole commercial sections by pressing a button. Skipping commercials on DVR has become an art – waiting until one sees the first sign of a show’s return before quickly pressing play. The BOLT eliminates such a useless art and it is not tiptoeing around the sensitivities of advertisers to do so: the title of the release the company sent out about the BOLT was “Give Commercials the Finger.” The skipping feature, called SkipMode, comes on the heels of TiVo’s annual binge-watching report. The company understood that this Read full story › Source: The Drum...

on Sep 30, 2015

By Tony Connelly Facebook has reversed its decision to ban an ad from a sight loss charity after initially claiming it was “degrading”. The poignant ad from the Royal National Institute of Blind People (RNIB) aims to promote the need for sight loss advisers in UK hospitals by making viewers think about the struggles that come with sight loss and the lack of support around the issue. Having launched on the RNIB’s YouTube channel on 14 September the charity then tried to promote it on Facebook however the social network’s advertising division banned the ad for breaking its guidelines on use of language Read full story › Source: The Drum...

on Sep 30, 2015

By Minda Smiley Welcome to US Creative Department. Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well. It will give you, the reader, the chance to decide what is best. You can vote for the work you like best simply by clicking the ‘Like’ button under the work. The winner will be named The Drum’s ‘Ad of the Week.’ Submit your vote before Wednesday October 7 to guarantee your vote has been counted. To submit work for future publication contact minda.smiley@thedrum.com. For voting updates and more follow Read full story › Source: The Drum...