Posts made in September, 2015

on Sep 30, 2015

By Gillian West The winners of the latest Creative Department have been revealed in the 30 September issue of The Drum. Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and our chosen creative director Denny Hebson, executive creative director, SCC. Read full story › Source: The Drum...

on Sep 30, 2015

By Lucy Tesseras The partnership between tech giant Apple and fashion powerhouse Hermès on a special-edition Apple Watch is a clear indication that the luxury market is evolving. The association helps Hermès remain at the cutting edge of luxury but perhaps more significantly, according to Marketing Week columnist Mark Ritson, it is a strong signal that Apple now sees itself as luxury brand. “Look at Apple’s price point. Look at their visual merchandising. Look at their creative directors. Look at their executive team. Look at their mythological founder,” he says. The limited edition Hermès watch will most likely sell out immediately when it goes on Read full story › Source: Marketing Week...

on Sep 30, 2015

By Staff Writer Buy Subscription Buy Single Copy Read full story › Source: The Drum...

on Sep 30, 2015

By Staff Writer Buy Subscription Buy Single Copy Read full story › Source: The Drum...

on Sep 30, 2015

By Mindi Chahal Freeview, the free-to-air TV service, is looking to move away from being a name associated with the switchover from analogue to digital TV, towards promoting freedom of choice with its first major product evolution in five years. New on-demand service Freeview Play launches this weekend with a marketing campaign that replaces its singing cat and budgie ads with a dystopian world where marching TV sets bully people into upgrading and subscribing. It is a nod to the fact that once you buy a Freeview product – either a set top box or a TV with its technology pre-installed – there is no Read full story › Source: Marketing Week...