By Tony Connelly Mobile advertising expenditure in the UK is set to rise by almost a half this year and will overtake print for the first time, according to the latest forecasts from eMarketer. The increase in spend on mobile advertising is by no means unexpected but the rate of acceleration is faster than many have predicted, meaning publishers will have to up their investment on the online platforms as competition for advertising increases fast. Mobile ad spend for 2015 is expected to have grown by 45 per cent this year to £3bn, taking up 20 per cent of total media spend in the UK. Read full story › Source: The Drum...
Read MoreBy Natan Edelsburg The 67th Annual Emmy Awards, which recently took place saw more streaming services get nominated for their television than ever before. The awards however have only one category that honors excellence in the digital storytelling around a show that’s now become a huge part of the success of almost any show. This year NBCUniversal Cable Group’s Bravo took home the Emmy for Outstanding Creative Achievement in Interactive Media for The Singles Project, which “followed six New York City singles on their quest to find romance.” Having only one digital-related category makes it even more impressive Read full story › Source: The Drum...
Read MoreBy Thomas Hobbs Although Sainsbury’s like-for-like sales fell 1.1% for its second quarter – the 16 weeks ending 26 September 2015 – this was ahead of analyst forecasts of a 1.3% decline and a 2.1% drop in the previous quarter. Coupe said its full-year underlying profits will be £528m, “moderately ahead” of analyst expectations of £546m. “Our customers are telling us that we are communicating our prices and promotions more clearly which, in combination with the price reductions we have made, has seen an increase in price satisfaction scores,” says Coupe. “Whilst the market is clearly still challenging, with food deflation impacting many categories, we are Read full story › Source: Marketing Week...
Read MoreBy Seb Joseph Brands, agencies and ad tech providers producing online advertorials should take heed of the good practice established in print media or risk confusing readers, according to new guidelines. The Internet Advertising Bureau (IAB) has come up with the pointers in response to growing confidence in branded content that’s been tempered somewhat over concerns over the blurring lines between editorial and commercial posts. It’s important to note that these guidelines aren’t for native content, which the IAB drew up earlier this year. The difference being that native content involves the automated distribution of content-based ads at scale across multiple platforms, whereas online advertorial Read full story › Source: The Drum...
Read MoreBy Direct Marketing News A spoonful of conversation goes a long way for Orange Leaf Frozen Yogurt. Read full story › Source: DM News...
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