Posts made in October, 2015

on Oct 30, 2015

By John McCarthy PayPal has unveiled its first Christmas campaign as a standalone company, underlining how easy shopping for gifts online can be when using the payment service. Working with Crispin Porter + Bogusky LA, PayPal produced a 60 second advert (and two 30 second spots) to highlight how handy the service is when Christmas shopping. It shows savvy seven-year-old Peter’s conclusion that he (and his brother) will endure a gift less Christmas because he hasn’t caught his parents trying to smuggle any the home before the big day (what ever happened to Santa Claus?). PayPal christmas_paypal.png Edit Delete The ad hammers Read full story › Source: The Drum...

on Oct 30, 2015

By Marketing Week Reporters Movember is moving beyond the moustache The sight of usually clean-shaven men attempting to grow moustaches has become commonplace since Movember reached these shores 10 year ago. But interest is waning. For most men it’s not something they want to commit to every year, while others are less keen to take part, perhaps due to the nature of their job or just an inability to grow facial hair. That has led to a steady reduction in fundraising for the charity. So the guys over at Movember have come up with a new strategy. They still want people to grow a moustache Read full story › Source: Marketing Week...

on Oct 30, 2015

By Thomas Hobbs Topping a list of 15 sponsors with a score of 263, Mastercard was credited for having the “right mix of paid promotion of competitions and smart placement of content”. Closely following Mastercard was DHL in second place with a total of 261 points, Land Rover in third with 251 points and Heineken in fourth with 240 points. “The smart strategy was to pull fans into your brand with a competition and then sustain their interest with more engaging content later on,” said Gareth Davies, head of digital and insight at WE. “To this point both Mastercard and DHL performed very well. Mastercard, which Read full story › Source: Marketing Week...

on Oct 30, 2015

By Gillian West Battersea Dogs and Cats Home takes a heart-warming look at the relationship between pets and owners in its new campaign ‘Who needs who?’ Featuring a series of pet owners both young and old, the creative shows just how much both sides need each other. Directed by Frankie Caradonna of Great Guns, the film was shot over a weekend in September visiting families who had adopted pets from the home. Read full story › Source: The Drum...

on Oct 30, 2015

By Tony Connelly VisitScotland has begun its search for a new chairman to head the organisation’s billion pound tourism industry around the world. The new chair will be tasked with driving the strategic direction of Scotland’s tourism industry which generated more than £12bn last year alone. The role will also involve collaborating with key stakeholders and providing advice and guidance to Scottish ministers who will ultimately decide on issues regarding the tourism industry. In the ad for the position, the Scottish Government says the role will require “leadership skills, networking, corporate governance and communication, along with an understanding of the tourism sector”. Current chairman Mike Read full story › Source: The Drum...