Posts made in November, 2015

on Nov 30, 2015

By Minda Smiley Singer John Legend has released a song that features his voice along with the sounds of four different stars for Stella Artois’ holiday campaign. Called ‘Under the Stars, the holiday single is meant to pay tribute to the brand’s name since ‘Stella’ means ‘star’ in Latin. The song, which was written by Legend, is meant to “convey the feelings people experience when they gaze at the night sky” according to the beer brand. Since the frequencies by which a star’s brightness changes can be translated into audible noise, Stella Artois enlisted the help of astrophysicist Zoltán Kolláth to analyze the unique sounds of Read full story › Source: The Drum...

on Nov 30, 2015

By Minda Smiley Singer John Legend has released a song that features his voice along with the sounds of four different stars for Stella’s holiday campaign. Called ‘Under the Stars, the holiday single is meant to pay tribute to the brand’s name since ‘Stella’ means ‘star’ in Latin. The song, which was written by Legend, is meant to “convey the feelings people experience when they gaze at the night sky” according to the beer brand. Since the frequencies by which a star’s brightness changes can be translated into audible noise, Stella enlisted the help of astrophysicist Zoltán Kolláth to analyze the unique sounds of four of Read full story › Source: The Drum...

on Nov 30, 2015

By Stephen Lepitak L’Oreal’s Hairdressers Against AIDS programme, backed by The United Nations Educational, Scientific and Cultural Organisation (UNESCO) will take up the challenge of raising awareness of the risk of the virus with an online appeal for donations. Working with Mr. President, the advocacy programme, which has been rolled out across 30 countries will aim to mobilise its network of salon professionals to persuade the public to snip, trim or shave their hair and subsequently talk about it through their social media profiles using #cutAIDSshort. In their message, the pledge will also be asked to mimic a ‘cut’ symbol on their Read full story › Source: The Drum...

on Nov 30, 2015

By Tony Connelly Blackberry is to cease all its operations in Pakistan following disagreements with the Pakistani government over intrusions into user privacy rights. The Canadian phone firm announced in a blog post that it had decided to “exit the market altogether” because the government wanted to monitor every message and email sent from its phones. Blackberry’s Enterprise servers, which provide encrypted data and communications services to BlackBerry mobile phones, have been banned by the government meaning the company would have to allow “unfretted access” to its customers’ data. On 30 December, the server ban in the region will come into effect at which point Blackberry Read full story › Source: The Drum...

on Nov 30, 2015

By Stephen Lepitak Grocery chain Food Lion has named Doner as its agency of record, tasked with evolving it’s brand strategy. The appointment will see Doner handle integrated marketing planning, targeted advertising campaigns and media planning and buying with immediate effect. The new creative strategy and a subsequent advertising campaign is expected to roll out during the first quarter of next year. Meg Ham, president of Food Lion, described Doner as “- strong strategic partner to help it develop its brand strategy. “From the beginning of the review process, we felt strong chemistry with the Food Lion team and that we were Read full story › Source: The Drum...