Posts made in November, 2015

on Nov 30, 2015

By Stephen Lepitak On Cyber Monday, hotdog brand Oscar Mayer literally rolled out the Wiener Rover to deliver hot dogs to fans across America. The company also introduced the smaller, remote controlled Mini Wiener Rover, which can also deliver hotdogs. The daily limit of the toy cars sold out within a matter of hours of being made available to purchase through Twitter’s Buy Now button. A limited number of the mini Wiener Rovers will go on sale each day of this week at a cost of $25 each with the brand’s Twitter account @OscarMayer revealing the time for each daily allowance opening to Read full story › Source: The Drum...

on Nov 30, 2015

By Natalie Mortimer The beer industry has today gone into rumour mill overdrive after it was reported that brands Peroni and Grolsch are set to be sold under plans by the newly formed brewing giant Anheuser-Busch InBev. But the question on everybody’s lips is what does the future hold for the branding of the famous beers? The proposed sale aims to ease European regulatory concerns of the merger of the world’s biggest brewers. AB InBev is considering selling the SABMiller brands as the mega-deal continues to thrash out its future in the market place. Brand side, AB InBev’s heavyweight, big-budget national campaigns Read full story › Source: The Drum...

on Nov 30, 2015

By Tony Connelly Semaphore London has partnered with Take Eat Easy to lead the restaurant delivery service’s UK communications strategy as it prepares to launch in London. Semaphore will help create a range of marketing activities for the bicycle courier food delivery service, which will focus increasingly on London’s competitive food delivery market. Similar to businesses like Deliveroo , the Brussels-headquartered start-up offers online ordering and food delivery from leading restaurants which do not operate take-out or delivery services. Chiara Guardascione, head of marketing at Take Eat Easy, said: “The role of carefully crafted, authentic and differentiated communications is absolutely critical when it comes to launching Read full story › Source: The Drum...

on Nov 30, 2015

By Jennifer Faull Thirteen-year old premium crisp brand Tyrrells has built its success on the back of a strategy that has never included broadcast media. It unashamedly questioned the effectiveness of traditional advertising as media consumption became increasingly fragmented, and instead preferred a unique blend of “packvertising”, word of mouth and social media to reach consumers one by one. However, following the arrival of a new marketing boss last year and faced with the next stage of its growth, it has for the first time invested £750k in an out of home campaign that will run across London and the South East Read full story › Source: The Drum...

on Nov 30, 2015

By Thomas Hobbs Black Friday: The chaotic scenes in 2014, were replaced by fewer shoppers in 2015. [Photos: Bryan Roberts] Yet fast forward 12 months and things feel very different. “It was very subdued across London, a lot of the flagship stores, even John Lewis, were virtually deserted,” summarises Kantar Retail’s Bryan Roberts of last Friday’s activity. “A lot of consumers stayed away due to the unsavoury scenes last year.” The numbers appear to back Roberts’ experience. In the UK, retail sales growth for Black Friday halved. Although £5.9bn was spent for Black Friday 2015, this represented growth of just 6.7%, a dip from the 13% recorded Read full story › Source: Marketing Week...