By Daniel Kirby If you work in marketing you’ll have seen the word “innovation” a lot recently. It’s the word that’s on everyone’s lips and in everyone’s creative briefs. There’s now even a festival for it in Cannes. New tech is where it’s at – whether a media first, an experiential wow factor, or a digital service layer to “Uber-ify” a brand. But the thing about the new is that by definition it’s never been done before. Innovation requires you to take a risk, but this makes clients nervous. So just how do you deliver a crazy new idea? Our company Techdept acts as an Read full story › Source: The Drum...
Read MoreBy Amy Kean I have some Facebook friends who died, over the years. Each one of them was taken too soon either because of cancer or a freak accident, but their pages remain. It’s always a bit of a shock to occasionally come across them again, when I’m using an app that selects friends at random, or to see them actually post an update, via a relative. But their accounts are generally used every year on the anniversary of their death, for fundraising, or to allow for friends and family to write messages of love; just to say they’re missed. It’s important, Read full story › Source: The Drum...
Read MoreBy Leonie Roderick Earlier this month, Birds Eye said it would scrap its CMO position in favour of a chief commercial officer. While Andy Weston-Webb has been managing director of Birds Eye since 2011, his new role as CCO will bring category marketing, R&D and group sales into one function. As a result, the role of CMO will no longer exist. Speaking on the appointment, Birds Eye’s parent company Iglo’s CEO Stéfan Descheemaeker says: “I believe that the new role will drive success for the future, both organically and as Nomad Foods continues to grow through acquisition. Andy has extensive experience of Read full story › Source: Marketing Week...
Read MoreBy Michael Feeley Security product retailer Safe.co.uk has appointed communications agency We Are Boutique and branding specialists 10 Associates to create new branding and roll-out a new B2C and B2B creative communications strategy across media, digital and PR. Safe’s managing director, Anthony Neary, said: “The joint expertise of Boutique and 10 Associates made perfect sense for us. The rebrand was the result of significant investment so we needed a team we could trust to deliver and we’re confident in their combined ability to secure the right exposure and to build the brand with us.” Simon Bollon of We Are Boutique said: “The team Read full story › Source: The Drum...
Read MoreBy Rob Remington-Drake I was expecting chaos. Mothers marking their faces with streaks of Rimmel warpaint, full grown men weeping as they cradled ‘Out of Stock’ signs and at least one fire – probably started by a tribe of abandoned children gone feral, abandoned by their parents near the electronics section. Never one really to enjoy shopping myself even on a regular day, I’d prepared myself mentally for the horror I’d been told Black Friday was. And then I actually went into a store, and it was… quiet. There were oceans of clothing rails marked with Black Friday discounts and percentages written on posters all Read full story › Source: The Drum...
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