Posts made in December, 2015

on Dec 31, 2015

By Jennifer Faull Lyndy Payne, founder of the Advertising Agency Register and founding member of WACL (Women in Advertising and Communications London), has been made an OBE in the Queen’s New Year Honours list, revealed today (31 December). Payne was awarded for her services to the advertising and marketing communications industry following a career which saw her run the AAR group as well as serving as a secretary for industry charity NABS. Conrad Bird, Director of the ongoing GREAT Britain Campaign, also made the list and will be made an OBE for his services to UK Government Communications and Trade. Peter Brown, founder Read full story › Source: The Drum...

on Dec 31, 2015

By Jessica Goodfellow BBC journalist Andy West posted a five-minute YouTube video last Sunday in anticipation of the Sports Personality of the Year in Belfast explaining why he objected to Tyson Fury being nominated for the award. West is a TV reporter for BBC Newsline, and was suspended on the 9th December when he posted on his Facebook page that he was “ashamed to work for the BBC” after Fury’s name was added to the nomination list. In his online post, West wrote: “My employer is hurting me and other gay people by celebrating someone who considers me no better than a paedophile and who Read full story › Source: The Drum...

on Dec 31, 2015

By Tom Knox In the latest of a series of predictions on the year ahead, Tom Knox, chairman of Mullen Lowe and president of the IPA, offers up his thoughts on what 2016 will bring. Five years ago professor Byron Sharp from The Ehrenberg- Bass Institute in Australia published a book called “How Brands Grow”. Part two has just been published. (Oxford University Press). Whilst it has already caused quite a stir in marketing circles, I predict that 2016 will be the year that his evidence –based laws of marketing go mainstream and really start to influence the decisions that marketers and agencies Read full story › Source: The Drum...

on Dec 31, 2015

By Minda Smiley Corinna Falusi was promoted from executive creative director to chief creative officer of Ogilvy & Mather New York in January of this year. The Drum chatted with Falusi recently to talk about what her first year as chief creative officer has been like and how it’s different from past roles she’s held. Falusi held creative director positions at StrawberryFrog’s Amsterdam and New York offices before moving over to Ogilvy in 2012. To be a great chief creative officer, Falusi said it’s sometimes best to “get out of the way” and let people concentrate so their creativity can flourish. “There is a truth in Read full story › Source: The Drum...

on Dec 30, 2015

By Direct Marketing News On Friday the state will order remote sellers to collect and remit sales tax. Catalogers want to mount a legal challenge. Read full story › Source: DM News...