By Natalie Mortimer YouTube has added a new feature to its video editing functionality to allow users to insert a donation card directly into their films. The Google owned site has partnered with Network for Good, a US non profit donor-advised fund, and has covered all fees meaning 100 per cent of the money you donate goes straight to the non profit. When a YouTube creator has inserted a donation card in their video, users can click to donate to a particular non profit. At the moment the program is only available to YouTube users in the US, but Google said it plans to open Read full story › Source: The Drum...
Read MoreBy Jennifer Faull With new ways of communication emerging every week, marketers are in danger of “binging” on all the new channels available to them to the detriment of the brand, according to Visa’s head of digital comms and corporate responsibility Nick Jones. Speaking ahead of the entry deadline for The Drum Marketing Awards – for which he is a judge – Jones said: “Because we can, we try and exploit all the new channels and tools at once. Look at the recent spate of new apps, which go from hype to happening to has been very quickly. “It’s at the point where Read full story › Source: The Drum...
Read MoreBy Doug Zanger Politically conscious and aware Ben Cohen, one of the co-founders of the legendary Vermont ice cream brand, Ben & Jerry’s, has created a highly limited edition flavor in support of the presidential bid by their state’s senator, Bernie Sanders. The flavor, “Bernie’s Yearning,” not created for the brand but by Cohen himself, is a simple combination of mint ice cream and a thick disc of chocolate. However, the twist is how to enjoy the concoction. From the package: The entire top of this pint is covered with a thick disk of solid chocolate. Underneath is plain mint ice cream. The chocolate Read full story › Source: The Drum...
Read MoreBy Doug Zanger Politically conscious and aware Ben Cohen, one of the co-founders of the legendary Vermont ice cream brand, Ben & Jerry’s, has created a highly limited edition flavor in support of the presidential bid by their state’s senator, Bernie Sanders. The flavor, “Bernie’s Yearning,” not created for the brand but by Cohen himself, is a simple combination of mint ice cream and a thick disc of chocolate. However, the twist is how to enjoy the concoction. From the package: The entire top of this pint is covered with a thick disk of solid chocolate. Underneath is plain mint ice cream. The chocolate Read full story › Source: The Drum...
Read MoreBy Seb Joseph Ever wondered what notorious dictators like Adolf Hitler or Kim Jong-il would look like as teddy bears? A Norwegian charity has the answer as part of its latest campaign. The Norwegian Heart and Lung Association has softened the image of the tyrants to show that the cuddly toys can be just as dangerous to kids if they aren’t washed regularly because of the dust they gather. Loading… Loading… One thing’s for sure, it’s unlikely that those who view will look at a teddy bear in the same Read full story › Source: The Drum...
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