Posts made in January, 2016

on Jan 30, 2016

By Seb Joseph Not to be outdone by the VR efforts from Google and Facebook, Apple has reportedly assembled a specialist team of its own to explore the medium. The team already consists of “hundreds” of people working on specialist augmented and virtual-related projects, according to the Financial Times. It’s apparently staffed by leading experts in the field such as former members of the Microsoft Hololens team and those who helped build Lytro’s light field camera. Unsurprisingly, Apple hasn’t confirmed the division’s existence though it does seem likely given recent investments. A secret VR division at the Cupertino based firm would explain why it acquired Read full story › Source: The Drum...

on Jan 29, 2016

By Minda Smiley Amazon is reportedly preparing to launch its own subscription music service, according to the New York Post. The Seattle-based e-commerce company has been holding meetings over the past few weeks to discuss music licensing in an effort to rival streaming giants Spotify and Apple Music, several sources told the Post. Sources added that Amazon is currently discussing a $9.99 per-month fee for the standalone service and that it is prepping for a fall launch. The company already offers music streaming to subscribers of its $99 per-year subscription service, but only offers about one million songs. Spotify offers more than 30 million Read full story › Source: The Drum...

on Jan 29, 2016

By Minda Smiley Ad tech platform The Trade Desk has created an infographic that shows the interests and auto brand preferences of this year’s top eight NFL teams. For example, Denver Broncos fans have an affinity for GMC while Carolina Panthers are more interested in Lexus, according to the findings. It also found that fan site visit numbers are 26 per cent higher following wins than they are following losses. According to The Trade Desk, it compiled the data using “lookalike modeling, location data and third-party data segments.” See more in the infographic below: Show me entity :: 3041 Read full story › Source: The Drum...

on Jan 29, 2016

By Rebecca Stewart Interpublic Group has terminated chief executive Jim Palmer’s contract effective “immediately”. In a two-setence statement released today (29 January) the holding group said: “Interpublic Group (NYSE: IPG) announced that it has terminated Jim Palmer, the chief executive of Campbell Ewald, effectively immediately. Leadership of the organization will be assumed by Kevin Wertz, the agency’s President.” An IPG spokesman told The Drum that the company would not supply further comment on Palmer’s departure. The news follows on from an Agency Spy story which revealed that one of Campbell Ewald’s creative directors had sent a racist email to each member of Read full story › Source: The Drum...

on Jan 29, 2016

By Seb Joseph Adidas has created its own riff on the popular ‘Thug Life’ Vine meme as part of a social-driven campaign that will bring rising Premier League star Dele Alli to the fore of its marketing for the first time. The sportswear manufacturer is no stranger to dipping into the zeitgeist to try and cut-through to football fans and its latest campaign co-ops one of the most viral memes of the moment. “Thug Life” videos, so called because the videos, vines and memes parody moments that take a surprising “thug” turn while set to hip-hop music have emerged as one of the more popular Read full story › Source: The Drum...