By Minda Smiley The Association of National Advertisers (ANA) is calling out the American Association of Advertising Agencies (4A’s) for releasing media transparency guidelines that the ANA believes are “premature” and “fail to adequately reflect the best interests of marketers.” The battle comes after the ANA and 4As united to form a task force last year to establish best practices in transparency. Yesterday, the 4A’s released a ‘Transparency Guiding Principles of Conduct’ that covered three main topics including client and agency relationships for US media planning and buying services, commercial relationships between agencies and media vendors, and client/agency governance. But the ANA Read full story › Source: The Drum...
Read MoreBy John McCarthy Tesco has reigned in the operating times of around a fifth of its 24 hours stores in a bid to recoup costs during periods of low footfall after nightfall. The supermarket giant announced that 76 around the country will have their operating hours reduced, closing their doors to customers between midnight and 6am. The move will have ‘minimal’ impact on staff working at the stores, instead they will be “freed up to replenish products on the shelves overnight, which will mean better availability of products and better looking stores when they open their doors to customers each morning,” it said in a Read full story › Source: The Drum...
Read MoreBy Minda Smiley AB InBev’s Shock Top is making its Super Bowl debut this year with a spot featuring HBO’s ‘Silicon Valley’ star T.J. Miller and the brand’s orange slice mascot, Wedgehead. Created by Anomaly Toronto, the ad kicks off the brand’s ‘Live Light Unfiltered’ campaign that will see Miller taking part in digital ads and in-person appearances for the brand throughout the year. In the spot (extended version above), Miller and Wedgehead toss insults at one another in a bar. After Wedgehead tells Miller he looks like he peaked in middle school, the comedian tells the orange slice he’s awfully sassy for someone without a Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below. Twitter Twitter has confirmed that American Express’ Leslie Berland has been appointed as its chief marketing officer. The social network’s chief executive confirmed the news today with a tweet saying that Berland will help tell the stories of the “iconic product”. Sky James Murdoch has landed his dream job after being appointed as chairman of Sky, four years after resigning as chairman of BSkyB following a failed takeover of the business by News Corp – owned by his Read full story › Source: The Drum...
Read MoreBy Tony Connelly The Herald’s editor-in-chief Magnus Llewellin has offered his reasons for the controversial departures of two columnists over an article related to Rangers football club. Sunday Herald columnist and former reporter for The Drum, Angela Haggerty, was sacked after showing her support for colleague and sports reporter, Graham Spiers, who departed following pressure for a column he wrote in which he questioned “the mettle” of the current Rangers board in tackling offensive chanting. Llewellin (pictured) issued a statement to The Drum insisting that while one of the newspaper’s advertisers was on the board at Rangers this “was never an issue and Read full story › Source: The Drum...
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