By John McCarthy Kylie Minogue is looking to cease reality star Kylie Jenner’s trademarking of her first name Kylie. The Australian musician is looking to stop the Keeping Up With the Kardashians celebrity from trademarking the name Kylie for “entertainment in the nature of providing information by means of a global computer network in the fields of entertainment, fashion and pop culture”. KDB Pty Ltd, on behalf of Minogue, blocked the application filed May 2015 on the grounds that it created the “likelihood of confusion, dilution by blurring and dilution by tarnishment”. KDB, owned by Minogue and her parents, claimed that the trademark could draw Read full story › Source: The Drum...
Read MoreBy John Glenday Samsung is pushing its fledgling Gear VR headset in a big way after recruiting Hollywood star William H. Macy to sell its customised virtual reality headset for the Galaxy S7 and S7 Edge. The celebrity-studded commercial debuted during the first ad slot of the Oscars with 90 seconds of star plugs from the likes of Wesley Snipes, Doc Rivers and of course Macy himself who threw street cred to the wind by donning a pair of the hi-tech goggles. During the piece Macy is seen entering the virtual world to present the new phones before returning to reality in front of a Read full story › Source: The Drum...
Read MoreBy John Glenday The potential scale of an impending contraction in the UK retail sector has been laid bare for the first time by the British Retail Consortium after it bluntly predicted the loss of up to 900,000 jobs and 74,000 stores. The pessimistic forecast has been penned in the wake of a series of convergent factors all conspiring to hit retailers bottom line such as the National Living Wage and apprenticeship levy, flagship policies announced by chancellor George Osborne last year. What’s more many of these losses are expected to be felt in economically disadvantaged areas in Wales and the north of England where Read full story › Source: The Drum...
Read MoreBy John Glenday Google is all set to debut its Android Pay transactions service by the end of March in the UK as the search giant seeks to grab a slice of the fast growing mobile payments market. From that point owners of Android enabled smartphones with built-in Near-Field Communications Technology (NFC) will be able to use their handset to make contactless payments following the successful launch of the service in the US last September. Operating in a similar fashion to Apple Pay, which is already in widespread use around Britain, the new service will give Android users the same convenience by enabling them to Read full story › Source: The Drum...
Read MoreBy Adam Flomenbaum Newsy, the digital-first news network aimed at millennials, has found success on OTT platforms like Roku, Pluto TV, and Amazon Fire. But it’s the company’s ability to transact programmatically on Apple’s new tvOS that has advertisers and publishers interested. Newsy – which was named a “Best of 2015” app by Apple – has been leveraging SpotX’s ad server and SSP to manage inventory programmatically on its tvOS app. SpotX released an SDK to support ad serving on tvOS in November. “The power of connected TV is its ability to reach audiences who are cord-cutters and cord-nevers and engage them in meaningful ways,” Read full story › Source: The Drum...
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