Posts made in February, 2016

on Feb 29, 2016

By Doug Zanger For those who have visited Italy over the years, there has been a notable lack of Starbucks presence. That is all about to change as Starbucks chairman and CEO Howard Schultz announced that the Seattle-based coffee giant will open its first store in Milan, the city that inspired his vision for the company. “Starbucks history is directly linked to the way the Italians created and executed the perfect shot of espresso. Everything that we’ve done sits on the foundation of those wonderful experiences that many of us have had in Italy, and we’ve aspired to be a respectful steward of Read full story › Source: The Drum...

on Feb 29, 2016

By Noel Young The film Spotlight based on the Boston Globe’s expose of sexual misbehaviour by scores of local priests won the Oscar for Best Picture in Hollywood last night. The film has been widely credited with setting off investigations into priestly wrongdoing worldwide. The film detailing The Boston Globe’s coverage of sexual abuse in the Catholic Church actually won two awards: it was named Best Original Screenplay opening the telecast and and at the end it it collected the the Best Picture Oscar . “This film gave a voice to survivors and this Oscar amplifies that voice, which Read full story › Source: The Drum...

on Feb 28, 2016

By Steve Hemsley The way companies can tell their stories has changed. No longer is it purely through advertising or journalists producing articles. Today, a brand’s narrative can be told just as effectively through social media and crowd-sourced content. However, as Geoff Mead, founder of Narrative Leadership Associates, points out in his new book ‘Telling the Story – the heart and soul of successful leadership’, a company’s yarn must be authentic and never a sales pitch. It must be based in reality, even if marketers embellish it with a healthy dollop of creativity. Authentic stories need to be told “Stories involve specific events that happen to Read full story › Source: Marketing Week...

on Feb 28, 2016

By Stephen Lepitak While visiting London’s WeWork offices, The Drum stumbled upon that rare thing; a robot that can do impressions. Created by 360GlobalNet, Boris is used to represent members of conference calls who are not present and can also be a marketing tool for companies at exhibitions. The robot, which flashes different colours as it talks or sings, was able to recite the famous speech delivered by Robert Shaw in Jaws, complete with Irish brogue, as well as a decent replication of Dobby the House Elf’s lines from the Harry Potter series. It’s hard not to admire the technology, and the crowds Read full story › Source: The Drum...

on Feb 28, 2016

By Rebecca Stewart Trinity Mirror is set to launch New Day this morning – marking what will be the UK’s first fresh national newspaper in over 30 years. With the first edition due to hit shelves Monday morning (29 February), the editorial team have stopped working on dummy runs and started working on the new national title for real today. The publisher hasn’t been shy in promoting it, splashing £5m on an ad campaign to trail the launch. Created by Quite Storm the ‘Seize the New Day’ spot pushed the paper’s “new approach”, revealing that it won’t have a website and will instead Read full story › Source: The Drum...