Posts made in February, 2016

on Feb 28, 2016

By Rebecca Stewart Trinity Mirror is set to launch New Day tomorrow morning – marking what will be the UK’s first fresh national newspaper in over 30 years. With the first edition due to hit shelves tomorrow morning (29 February), the editorial team have stopped working on dummy runs and started working on the new national title for real today. The publisher hasn’t been shy in promoting it, splashing £5m on an ad campaign to trail the launch. Created by Quite Storm the ‘Seize the New Day’ spot pushed the paper’s “new approach”, revealing that it won’t have a website and will instead Read full story › Source: The Drum...

on Feb 28, 2016

By Rebecca Stewart Mark Zuckerberg has spoken out about an Isis propoganda video released last week which targetted himself and Twitter chief executive Jack Dorsey saying he’s “not that concerned” about the film. Speaking in Berlin on Friday (26 February) with Axel Springer chief executive Mathias Döpfner for the German newspaper Die Welt am Sonntag, the Facebook founder and boss was asked how it felt to be a target in the terrorist group’s propoganda and responded by saying: “I am not sure. I am very concerned but not because of the video. There have been worse threats[…]” “I think the bigger issue is that what Read full story › Source: The Drum...

on Feb 28, 2016

By Rebecca Stewart As part of its extensive campaign to mark its 20th birthday, Pokémon enlisted an army of one of its best known characters, Pikachu, to mark the occasion in Manhattan. 20 mascots dressed in costume as the fuzzy yellow monster took to Times Square to kick off proceedings, making their way across the city stopping off at locations including Brooklyn Bridge and Penn Station. Pikachu in Times Square! #Pokemon20 #PikachuNYC pic.twitter.com/PONBJ3gUhA — Pokémon (@Pokemon) February 28, 2016 Delighted fans took to social to share their spottings of the character under the Read full story › Source: The Drum...

on Feb 28, 2016

By Rebecca Stewart Businesses looking to recruit a waitress, handyman, paperboy or barmaid could be breaking the law by advertising such positions, according to the Equality Rights Commission (EHRC). The watchdog has issued new guidelines around the subject, advising business owners not to advertise for a candidate of a specific age, sex or nationality, if they want to avoid prosecution. The advice follows over 100 complaints made to the comission around job ads that were discriminatory, examples of which include age discrimination by a recruitment agency stating that anyone over the age of 45 “need not apply” for an open position and Read full story › Source: The Drum...

on Feb 28, 2016

By Rebecca Stewart Chairman of the Charity Commission, William Shawcross, is to warn the sector against pushy marketing practices including cold-calling and belligerent street collecting, or ‘chugging’. The head of the government regulator will urge charities to to stop “hounding” would-be donors during a public meeting in Southampton tomorrow, in a bid to salvage the sector’s reputation following a year of controversy surrounding some charities’ fundraising methods. According to the Sunday Times, Shawcross will call on firms with a charitable status to review their funding strategies, saying: “It cannot be right for vulnerable people, older people, generous people, to be hounded on the telephone, through Read full story › Source: The Drum...