By Doug Zanger Based on recent data, It looks like this may be the beginning of the marketing industry deeming it “the year of the wearable” after all. According to Framingham, Mass.-based International Data Corporation (IDC), the worldwide wearables market leapt 126.9 per cent in Q4 2015 and 171.6 per cent for the entire year, based on units shipped. “Triple-digit growth highlights growing interest in the wearables market from both end-users and vendors,” noted Ramon Llamas, research manager for IDC’s wearables team. “It shows that wearables are not just for the technophiles and early adopters; wearables can exist and are welcome in the Read full story › Source: The Drum...
Read MoreIBM’s Oscar ads feature its Watson cognitive computing system talking to Carrie Fisher and Ridley Scott
By Minda Smiley IBM has unveiled two ads that are set to air during this Sunday’s Oscars that feature actress Carrie Fisher and film director Ridley Scott. Although the videos feature two high-profile celebs, the real star of the ads is IBM’S Watson computing system that is capable of answering questions. In the ad featuring Scott (above), Watson discusses visual storytelling in movies with him. Watson tells Scott that he thinks a healthcare professional could be played by Matt Damon. Fisher shares the spotlight with a number of dejected robots who no longer feel needed anymore. At a support group for bots, the robots become angry Read full story › Source: The Drum...
Read MoreBy Minda Smiley At Social Media Week in NYC, Refinery29’s co-founder and co-CEO Philippe von Borries spoke about how the women’s lifestyle site has evolved since it was founded more than ten years ago and why he thinks the “power of niche” is going to be the next big thing. During his talk, von Borries gave audience members some insight into how the media company operates in today’s 24/7, multi-platform world. He also discussed why he’s not concerned with engaging with just millennials but rather anyone who holds a “millennial ideology.” Find out more in the below takeaways: Refinery29 was originally supposed to be a destination for Read full story › Source: The Drum...
Read MoreBy John McCarthy Video of John's Weird Week Oscars Special: Leo DiCaprio seeks Best Actor Loading… It’s been another Weird Week, the Oscars are here, a time when actors and directors look to market themselves as worthy of the ultimate accolade in film. Odeon rebrands as LeOdeon in honour of Leonardo DiCaprio’s systematic Oscars failure. I dissect the Oscar goodie bag and we meet a robot that could one day be in with a chance of winning an Oscar… If you missed last week’s weirdness, check it out here, or follow me @JohnGeeMcCarthy on Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Google opened up Project Shield this week (24 February), a free tool that offers independent news organisations security against traffic attacks. Project Shield originally launched in 2013 to offer select organisations the same Distributed Denial of Service (DDoS_ protection used by Google itself, but now that offering is available to all businesses. Project Shield works by using a technology called a reverse proxy, which lets Google identify and stop “bad traffic” before it reaches a business’ server. DDoS attacks are an increasing threat to news sites, and Google opened up Project Shield in response to industry demand for better security, confirmed Read full story › Source: The Drum...
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