By Jennifer Faull Argos has teamed up with Google to test out an online ad format that ensures it’s marketing spend isn’t used to promote products that aren’t available. The new Google product is been called ‘Local Inventory Ads’ – developed alongside online retail consultants Summit – and requires a retailer to feed all of their stock level data into the platform. When a customer searches for a particular product then ads will appear at the top of the page promoting Argos as a retailer if it has the product in stock in the nearest store. If the item isn’t in stock then then the Read full story › Source: The Drum...
Read MoreBy Sarah Vizard The EU’s General Data Protection Regulation (GDPR) is due to come into force in the next two years. While the exact wording and therefore the legal interpretations and implications are still not fully clear, brands should still be “on the front foot”. Speaking at the annual Direct Marketing Association (DMA) Data Protection Conference, Christopher Graham, the information commissioner, said: “Brands should get on the front foot before the Information Commissioner’s Office comes knocking on their front door. You want to keep several jumps ahead of the sheriff.” Getting leadership on board Key to ensuring brands are compliant with new laws is getting Read full story › Source: Marketing Week...
Read MoreBy Maeve Hosea Barnaby Dawe, global CMO, Just Eat Trust, transparency and mutual respect. Make sure your briefing process and the briefs themselves are clear and to-the-point. Give your agency as much access to your business as you can and treat them like an extension of the team. Encourage them to come up with ideas that sit outside their remit. Agencies should be your eyes and ears on the outside world. Marketing departments can become very introspective and a good agency will remind you that consumers aren’t constantly thinking about you and help you explore new ways to grab their attention. Nicola Coronado, marketing director, Read full story › Source: Marketing Week...
Read MoreBy Leonie Roderick MoneySuperMarket is 2015’s most complained about ad So it turns out a lot of Brits did not appreciate a twerking man in hot pants gracing their television screens. Moneysupermarket.com’s ad racked up 1,513 complaints, thereby making it the most complained about ad of 2015 in a list compiled by the Advertising Standards Authority (ASA). Piers Newson-Smith, head of brand at MoneySuperMarket, says the brand isn’t worried about the complaints as it never breached the ASA’s code and the campaign was a huge success. He adds: “Our ads bring to life that epic feeling you get when you save money at MoneySuperMarket and the great Read full story › Source: Marketing Week...
Read MoreBy Andrew Moss Cheil Worldwide, the South Korean marketing services group which is part of the mighty Samsung empire, posted some interesting news last week – that it was consolidating its entire global retail resource under a single banner. Called Cheil Retail, the new unit will be led by Simon Hathaway as the global chief retail office. Hathaway will head a team of 1,500 people across 52 offices and 43 markets – so it’s a big, and international, network. What will Cheil Retail do? Well, it’ll be a lot more than simple shopper marketing. According to the press blurb issued by the company, Read full story › Source: The Drum...
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