By Helen Tupper Curiosity has been identified as one of the key leadership traits needed to keep up in today’s business environment, according to professional services firm PwC‘s annual CEO survey. But even without the lens of leadership, curiosity still has a huge amount of value for individuals and businesses. Individuals with high levels of curiosity are thirsty for knowledge and new experiences. They weave their way through ambiguity and generate ideas for new ways of working. Agile, adaptive minds We all operate in environments that are ever more complex and challenging. Who our competitors are, what our customers want and how quickly our internal Read full story › Source: Marketing Week...
Read MorePearson on the importance of ‘shared values’ as it partners with over 40 brands for ‘Project Literacy’
By Leonie Roderick The publisher hopes that by doing so the United Nations and governments will be forced to push illiteracy up the agenda and make it one of the targets of the UN’s sustainable development goals. So far, UNESCO, Microsoft, Save the Children, Daily Mail Group, War Child and the National Literary Trust are among the partners involved. The global creative campaign for Project Literacy, which was created by FCB Inferno, launched at the Houses of Parliament this week and is expected to run until September. It will be supported by film, social, print, digital and OOH. The campaign is targeted at millennials, as Read full story › Source: Marketing Week...
Read MoreBy Jennifer Faull The e-commerce director at Waterstones has a firm stance when it comes to what the high street will look like in 10 years (“probably not much different”) but claimed that those retailers likely to thrive between now and then are channeling their immediate efforts into the unsexy task of fixing the basics of the on and offline experience. It comes amid a surge in tech companies promising retailers a myriad of solutions and innovations to help woo more customers through their doors. As Mobile World Congress draws to a close, it’s clear such conversations around things like artificial intelligence and virtual Read full story › Source: The Drum...
Read MoreOnce you embrace the power of SCARF, collaborative marketing will succeed, according to Aedrian Bekker at a recent trnd briefing
By Mairi Clark Many people have tried to get into the minds of consumers, but few have managed. However at a recent breakfast event held by trnd, the agency engaged a psychologist to speak about what marketers need to consider when talking to people. At the event, trnd UK’s joint MD, Rebekah Mackay Miller, explained that the most valuable resource in a business was the people. The same thing goes for your external marketing. People, i.e. your customers and consumers, are your most valuable resource. You spend years nurturing people who buy your product, but do you work with them, engage with them? Here, in Read full story › Source: The Drum...
Read MoreBy Tony Connelly Discussions surrounding this year’s Oscars have been dominated by the fact that the nominees are predominantly white males and the lack of female role models could have long term effects on society and the progress of women, according to new research. Global research from the Geena Davis Institute on Gender in Media and J. Walter Thompson Company looked at how female role models impact the lives of women around the world. The survey of 4,300 women reported that 90 per cent of women globally feel that female role models in film or TV are important. Around 61 per cent of respondents said Read full story › Source: The Drum...
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