Posts made in February, 2016

on Feb 26, 2016

By Natalie Mortimer Kraft Heinz is to vigorously invest in working media in the US in 2016 and has said it will boost its media spend by $50m as it looks to throw its weight behind brands including Capri Sun, Heinz Ketchup and Mac & Cheese. The investment comes as the company looks to further shift its ad spend from non-working media (such as agency and production costs) and plough it in to what Kraft Heinz actually pays to place its advertising and marketing. The company, the result of a merger between Kraft and Heinz companies made the comments during an earnings call yesterday (25 Read full story › Source: The Drum...

on Feb 26, 2016

By Tony Connelly Trinity Mirror has received a six-figure sum from Google’s Digital News Initiative (DNI) to help fund its news aggregator app, Perspecs. The undisclosed sum will support Trinity Mirror’s new app, which aims to present readers with different angles to news stories, during the production period. Darren Sher, head of product at Trinity Mirror, said: “The funding and recognition from Google is a huge boost for Perspecs. It opens up a number of opportunities to help us build our audience and further develop the infrastructure and reach of the app. “Currently the app is in beta, so the funding also enables us to focus Read full story › Source: The Drum...

on Feb 26, 2016

By Gillian West Non-profit animal rescue 38smiles has joined forces with MullenLowe MENA UAE to create a social experiment raising awareness of abandoned pets. According to research, 3,000 pets are abandoned each year in Dubai, but unfortunately it’s not a visible problem. To make this invisible problem visible 38smiles equipped abandoned cars with motion sensor speakers to create a disruptive moment, hitting people in key locations with the message. Agency: Mullen Lowe Mena, UAEExecutive Creative Director: Mark LewisCreative Head Group: Simon ReidArt Director: Felipe MenezesCopywriter: Alberto Triana, Ross HardimanProduction Devices: Prasad GiriProduction Consultant: MintDirector: Damiano Fieramosca / Joy Films Read full story › Source: The Drum...

on Feb 26, 2016

By Jessica Goodfellow The publisher world is experiencing an obesity crisis while the attention span of readers is thinning so publishers are moving to curated content to cut through and engage tired audiences. The Financial Times is one of many publishers curating content both for loyal and new readers to reposition itself in the marketplace as more than just a financial title in order to engage a wider audience. The Drum spoke to the Financial Times’ (FT) head of curated content Andrew Jack, who is also a judge at The Drum’s Online Media Awards, on why curated content is important now. Jack argued that Read full story › Source: The Drum...

on Feb 26, 2016

By Rebecca Stewart This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below. AOL AOL has appointed Mark Connon as chief mobile officer of AOL platforms and advertising, a newly created role, and Zac Pinkham to VP International Mobile as the company looks to grow its mobile offering following its acquisition by Verizon last year and the more recent buyout of Millennial Media. “With Verizon’s deep expertise and investment, and bolstered by our recent acquisition of Millennial Media, AOL is uniquely positioned to lead the global mobile revolution,” claimed chief Read full story › Source: The Drum...